Golde
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Matcha produced by Golde
Golde’s flagship matcha offering is Pure Matcha, a ceremonial-grade tea that represents the brand’s commitment to accessible wellness. This premium matcha is meticulously sourced from the historic tea-growing region of Uji, Kyoto, where traditional cultivation methods have been perfected over centuries.
Product Characteristics
The Pure Matcha delivers a smooth, subtly grassy flavor profile with natural sweetness that makes it exceptionally versatile. Whether prepared traditionally as usucha (thin tea) or incorporated into modern latte creations, this ceremonial-grade matcha maintains its distinctive character. The powder exhibits a spectrum of particle sizes achieved through traditional stone-grinding techniques, contributing to its harmonious and balanced flavor profile.
Nutritional Profile
As a ceremonial-grade matcha, Pure Matcha boasts elevated levels of antioxidants and amino acids, particularly L-theanine, which results from meticulous shade-growing techniques. The caffeine content ranges from approximately 40 to 180mg per serving depending on concentration, positioning it competitively within the matcha landscape with levels generally lower than a standard cup of coffee.
Quality Assurance
Golde’s matcha undergoes rigorous testing to ensure it is radiation-free and devoid of heavy metals. The organic cultivation practices combined with traditional processing methods ensure a pure and healthful product that meets the highest ceremonial-grade standards.
Recent Updates
In August 2025, Golde marked a significant milestone with the re-introduction of its Pure Matcha, featuring updated packaging that reflects the company’s ongoing commitment to quality and sustainable sourcing. This strategic move demonstrates the brand’s responsiveness to market dynamics while maintaining its unwavering focus on delivering premium products to discerning customers.
History of Golde
Golde emerged in 2017 as a groundbreaking superfood health and beauty brand with a clear mission: to democratize wellness. Founded by Trinity Mouzon Wofford and Issey Kobori, the company made headlines when Wofford, at just 25 years old, became the youngest Black woman to secure venture capital funding, underscoring the brand’s innovative spirit from its inception.
The company began its journey with turmeric latte blends, tapping into the growing wellness movement with accessible superfood products. Golde has since strategically expanded its offerings to include matcha, super-aides, skincare essentials, and wellness tools, all while prioritizing community-driven growth and fostering partnerships with enterprises led by women and minorities.
Golde’s Pure Matcha represents a cornerstone of the brand’s evolution, featuring ceremonial-grade tea meticulously sourced from Uji, Kyoto, a region steeped in matcha cultivation history. The brand partners with a family-operated producer whose expertise spans over a century, ensuring traditional stone-milling techniques and organic cultivation practices.
The company’s commitment to quality extends to rigorous testing protocols, ensuring their matcha remains radiation-free and devoid of heavy metals. The harvesting process capitalizes on the ichibancha (first flush) in early May, utilizing traditional shading techniques that elevate chlorophyll and L-theanine concentrations within the leaves.
Despite facing global market challenges including matcha shortages and rising production costs, Golde has remained steadfast in maintaining quality standards. In August 2025, the company marked a significant milestone with the re-introduction of its Pure Matcha, featuring updated packaging that reflects ongoing commitment to quality and sustainable sourcing from its Uji-based partner.
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