Golde: US Wellness Brand with Uji Ceremonial Matcha

Who is Golde?

Golde is a wellness brand founded in 2017, offering ceremonial-grade matcha from Uji, Kyoto. Its Pure Matcha uses ichibancha first-flush leaves, delivering smooth, subtly grassy flavor with natural sweetness for usucha or lattes.

Golde partners with a family-operated Uji producer with more than a century of experience. Shaded leaves are steamed into tencha, then stone-ground under climate control; testing confirms matcha is radiation-free and free of heavy metals.

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Golde Kyoto Hojicha pouch beside a pumpkin, flowers, spoon, and amber glass

Golde Kyoto Hojicha pouch resting in a wicker basket on a green cabinet shelf

Close view of a Golde Kyoto Hojicha pouch in a woven basket

Golde Pure Matcha pouch on a kitchen shelf with flowers, teapot, jar, and strainers

Golde Pure Matcha pouch surrounded by flowers in golden sunlight

Brown Golde Pure Matcha pouch with a green label on a counter

Green glaze being spooned over a dark loaf cake on a cooling rack

Glasses of iced green drinks casting long shadows on a textured table

Honey dripping from a wooden dipper into an iced green drink among white flowers

Hand holding a small white flower above an iced green drink

Products

Golde products

Golde has 1 product on the platform.

Golde

Golde Ceremonial Matcha and Superwhisk Kit

Golde Superwhisk + Matcha Kit pairs ceremonial-grade Uji matcha with a USB-rechargeable two-speed frother for hot or cold milk lattes.

$80 ~~$84~~

Videos

Golde videos

Democratizing wellness with ceremonial-grade matcha since 2017

Browse the gallery to see 26 videos about matcha.

Browse the matcha video gallery

Golde in details

Golde emerged in 2017 with a clear mission: make wellness accessible to everyone. Founded by Trinity Mouzon Wofford and Issey Kobori, this Black and Japanese-owned brand broke barriers from day one when Wofford became the youngest Black woman to secure venture capital funding at just 25 years old. Their journey began with turmeric latte blends and evolved into a comprehensive superfood brand that bridges traditional wellness practices with modern lifestyles.

Ceremonial-Grade Matcha from Uji’s Masters

At the heart of Golde’s offerings sits their Pure Matcha, sourced exclusively from Uji, Kyoto—the historic birthplace of Japanese tea culture. The brand partners with a family-operated producer whose expertise spans over a century, ensuring every batch maintains the highest ceremonial-grade standards. This matcha delivers a smooth, naturally sweet flavor profile with subtle grassy notes that shine whether prepared as traditional usucha or blended into contemporary latte creations.

Quality You Can Measure

Every tin of Pure Matcha undergoes rigorous testing to guarantee it’s radiation-free and devoid of heavy metals. The organic cultivation practices combined with traditional stone-grinding techniques create a powder with elevated L-theanine levels—the amino acid responsible for matcha’s calm, focused energy. With 40 to 180mg of caffeine per serving depending on preparation, it provides sustained alertness without the jitters.

The harvesting process capitalizes on the prized ichibancha (first flush) in early May. Traditional shading techniques boost chlorophyll and amino acid concentrations, resulting in that vibrant green color and umami-rich taste matcha enthusiasts recognize immediately.

Navigating Challenges with Transparency

Despite facing global matcha shortages and rising production costs, Golde refuses to compromise on quality. In August 2025, they relaunched Pure Matcha with updated packaging that honors the craftsmanship behind each harvest. This transparency about supply chain realities reflects the founders’ commitment to honest communication with their community.

More Than Matcha

Beyond their flagship matcha, Golde offers superfood blends, wellness tools, and skincare essentials—all developed with the same philosophy of democratizing wellness. The brand prioritizes partnerships with women and minority-led enterprises, creating a business model that supports community growth alongside product innovation. Their approach proves that premium wellness products don’t require premium price tags or exclusive access.

About the Golde Matcha

Golde's flagship matcha offering is Pure Matcha, a ceremonial-grade tea sourced from the historic tea-growing region of Uji, Kyoto.

Character and use

Pure Matcha delivers a smooth, subtly grassy flavor with natural sweetness that makes it versatile, holding its character whether prepared traditionally as usucha (thin tea) or in modern lattes. The powder shows a spectrum of particle sizes from traditional stone-grinding, contributing to a harmonious, balanced flavor.

Composition and quality

As a ceremonial-grade matcha, Pure Matcha carries elevated levels of antioxidants and amino acids, particularly L-theanine, resulting from shade-growing. Caffeine ranges from roughly 40 to 180mg per serving depending on concentration. The matcha undergoes rigorous testing to confirm it is radiation-free and free of heavy metals, and organic cultivation with traditional processing supports a pure, high-standard product.

Cold processing and colour

Golde introduced a proprietary cold-processing method at its Uji facility in 2018, which it credits for Pure Matcha’s mellow profile and vivid emerald hue. The brand measures that colour at L*95, a* -2, b* 10 on the CIELAB scale, and states the powder is certified organic and tested free of radiation and heavy metals, as well as vegan, gluten-free and non-GMO.

Harvest location

Golde sources its ceremonial-grade matcha exclusively from Uji, Kyoto, partnering with a family-operated producer whose expertise spans more than a century.

Harvest and shading

Harvest begins in early May with the ichibancha first flush, yielding the youngest, most delicate leaves; the finest are hand-picked. Before harvest the plants are shaded, a technique that raises chlorophyll and L-theanine, enhancing natural sweetness while reducing bitterness.

Processing and stone grinding

The leaves are steamed immediately to arrest oxidation, then dried into tencha. Stone-grinding takes place in a climate-controlled room held near 10 degrees Celsius, with the millstones turning at about 48 revolutions per minute. This deliberate control of temperature and speed prevents heat degradation and preserves the matcha's delicate flavor and aromatics.

Golde History

Golde was founded in 2017 by Trinity Mouzon Wofford and Issey Kobori as a superfood health and beauty brand built to democratize wellness, starting with turmeric latte blends.

Milestones

2017: At 25, Wofford became the youngest Black woman to secure venture capital funding.
2018: The line expanded into matcha, skincare, and wellness tools.
2020: A century-old Uji, Kyoto family producer became its matcha partner.
Aug 2025: Pure Matcha relaunched with updated packaging.

January 1, 2017

Company Founded

Trinity Mouzon Wofford and Issey Kobori established Golde as a superfood health and beauty brand with the mission to democratize wellness, initially focusing on turmeric latte blends.

January 1, 2017

Historic Venture Capital Achievement

Trinity Mouzon Wofford, at age 25, became the youngest Black woman to secure venture capital funding, marking a significant milestone in entrepreneurship and highlighting Golde's innovative potential from its inception.

January 1, 2018

Product Line Expansion

Golde strategically expanded beyond turmeric latte blends to include matcha, super-aides, skincare essentials, and wellness tools, while prioritizing community-driven growth and partnerships with women and minority-led enterprises.

January 1, 2020

Premium Matcha Partnership Established

Golde established its partnership with a century-old family-operated producer in Uji, Kyoto, securing access to ceremonial-grade matcha that is organically grown, stone-milled, and rigorously tested for purity and quality.

August 1, 2025

Pure Matcha Relaunch

Golde re-introduced its Pure Matcha with updated packaging, demonstrating responsiveness to market dynamics while maintaining commitment to quality sourcing from its Uji-based partner despite global matcha shortages and rising production costs.

Frequently asked questions

Here are some frequently asked questions and answers.

What makes Golde's Pure Matcha different from when the company first started with turmeric lattes?

Golde's Pure Matcha represents a significant evolution from the brand's original turmeric latte blends launched in 2017. While both products share the company's commitment to accessible wellness, the matcha is ceremonial-grade sourced from Uji, Kyoto and stone-milled by a family producer with over 100 years of experience.

Unlike the turmeric blends, Golde's matcha undergoes traditional Japanese processing including shade-growing techniques that increase L-theanine and chlorophyll levels. The matcha offers 40-180mg of caffeine per serving depending on concentration, making it suitable for both traditional tea ceremonies and modern latte preparations.

How does Trinity Mouzon Wofford's background as the youngest Black woman to raise venture capital influence Golde's matcha sourcing?

Trinity's historic achievement in venture capital directly shapes Golde's sourcing philosophy through the brand's commitment to community-led growth and partnerships with women and minority-led enterprises. This extends to their matcha sourcing, where Golde maintains a century-long partnership with a family-operated producer in Uji rather than pursuing purely cost-driven relationships.

The brand prioritizes transparency and quality even when facing global matcha shortages and rising production costs, reflecting the same innovative spirit that made Trinity's fundraising success possible at age 25.

Why did Golde re-introduce their Pure Matcha with updated packaging in August 2025?

Golde's August 2025 re-introduction of Pure Matcha with updated packaging reflects the brand's response to significant global matcha market disruptions, including shortages and escalating production costs. The updated packaging emphasizes their continued commitment to sourcing from their Uji-based partner despite industry challenges.

Maintains ceremonial-grade quality standards
Reinforces sustainable sourcing practices
Addresses market dynamics while preserving product integrity
Demonstrates ongoing partnership with century-old family producer

What specific stone-grinding process does Golde's family producer use for their Pure Matcha?

Golde's Uji-based family producer employs traditional stone-grinding methods with precise specifications: millstones rotate at exactly 48 revolutions per minute within a climate-controlled environment maintained at 10 degrees Celsius. This deliberate approach prevents heat degradation that could compromise the matcha's delicate flavor compounds.

The process begins with ichibancha (first flush) leaves harvested in early May, which are steamed, dried into tencha, then stone-ground to create varying particle sizes that contribute to the balanced flavor profile characteristic of Golde's Pure Matcha.

Is Golde's matcha better suited for lattes compared to traditional ceremonial preparation?

While Golde's Pure Matcha is ceremonial-grade and suitable for traditional preparation, it's particularly well-suited for lattes due to its smooth, slightly grassy, and naturally sweet flavor profile. The brand positions itself as more accessible than connoisseur-focused brands like Ippodo, which are favored for more nuanced flavor dimensions in traditional ceremonies.

The 40-180mg caffeine range per serving makes it versatile for both morning lattes and afternoon tea ceremonies, with the stone-milled texture creating excellent froth for modern preparations while maintaining the antioxidant and L-theanine benefits of ceremonial-grade matcha.