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Golde emerged in 2017 with a clear mission: make wellness accessible to everyone. Founded by Trinity Mouzon Wofford and Issey Kobori, this Black and Japanese-owned brand broke barriers from day one when Wofford became the youngest Black woman to secure venture capital funding at just 25 years old. Their journey began with turmeric latte blends and evolved into a comprehensive superfood brand that bridges traditional wellness practices with modern lifestyles.
At the heart of Golde’s offerings sits their Pure Matcha, sourced exclusively from Uji, Kyoto—the historic birthplace of Japanese tea culture. The brand partners with a family-operated producer whose expertise spans over a century, ensuring every batch maintains the highest ceremonial-grade standards. This matcha delivers a smooth, naturally sweet flavor profile with subtle grassy notes that shine whether prepared as traditional usucha or blended into contemporary latte creations.
Every tin of Pure Matcha undergoes rigorous testing to guarantee it’s radiation-free and devoid of heavy metals. The organic cultivation practices combined with traditional stone-grinding techniques create a powder with elevated L-theanine levels—the amino acid responsible for matcha’s calm, focused energy. With 40 to 180mg of caffeine per serving depending on preparation, it provides sustained alertness without the jitters.
The harvesting process capitalizes on the prized ichibancha (first flush) in early May. Traditional shading techniques boost chlorophyll and amino acid concentrations, resulting in that vibrant green color and umami-rich taste matcha enthusiasts recognize immediately.
Despite facing global matcha shortages and rising production costs, Golde refuses to compromise on quality. In August 2025, they relaunched Pure Matcha with updated packaging that honors the craftsmanship behind each harvest. This transparency about supply chain realities reflects the founders’ commitment to honest communication with their community.
Beyond their flagship matcha, Golde offers superfood blends, wellness tools, and skincare essentials—all developed with the same philosophy of democratizing wellness. The brand prioritizes partnerships with women and minority-led enterprises, creating a business model that supports community growth alongside product innovation. Their approach proves that premium wellness products don’t require premium price tags or exclusive access.
Golde’s flagship matcha offering is Pure Matcha, a ceremonial-grade tea that represents the brand’s commitment to accessible wellness. This premium matcha is meticulously sourced from the historic tea-growing region of Uji, Kyoto, where traditional cultivation methods have been perfected over centuries.
The Pure Matcha delivers a smooth, subtly grassy flavor profile with natural sweetness that makes it exceptionally versatile. Whether prepared traditionally as usucha (thin tea) or incorporated into modern latte creations, this ceremonial-grade matcha maintains its distinctive character. The powder exhibits a spectrum of particle sizes achieved through traditional stone-grinding techniques, contributing to its harmonious and balanced flavor profile.
As a ceremonial-grade matcha, Pure Matcha boasts elevated levels of antioxidants and amino acids, particularly L-theanine, which results from meticulous shade-growing techniques. The caffeine content ranges from approximately 40 to 180mg per serving depending on concentration, positioning it competitively within the matcha landscape with levels generally lower than a standard cup of coffee.
Golde’s matcha undergoes rigorous testing to ensure it is radiation-free and devoid of heavy metals. The organic cultivation practices combined with traditional processing methods ensure a pure and healthful product that meets the highest ceremonial-grade standards.
In August 2025, Golde marked a significant milestone with the re-introduction of its Pure Matcha, featuring updated packaging that reflects the company’s ongoing commitment to quality and sustainable sourcing. This strategic move demonstrates the brand’s responsiveness to market dynamics while maintaining its unwavering focus on delivering premium products to discerning customers.
Golde emerged in 2017 as a groundbreaking superfood health and beauty brand with a clear mission: to democratize wellness. Founded by Trinity Mouzon Wofford and Issey Kobori, the company made headlines when Wofford, at just 25 years old, became the youngest Black woman to secure venture capital funding, underscoring the brand’s innovative spirit from its inception.
The company began its journey with turmeric latte blends, tapping into the growing wellness movement with accessible superfood products. Golde has since strategically expanded its offerings to include matcha, super-aides, skincare essentials, and wellness tools, all while prioritizing community-driven growth and fostering partnerships with enterprises led by women and minorities.
Golde’s Pure Matcha represents a cornerstone of the brand’s evolution, featuring ceremonial-grade tea meticulously sourced from Uji, Kyoto, a region steeped in matcha cultivation history. The brand partners with a family-operated producer whose expertise spans over a century, ensuring traditional stone-milling techniques and organic cultivation practices.
The company’s commitment to quality extends to rigorous testing protocols, ensuring their matcha remains radiation-free and devoid of heavy metals. The harvesting process capitalizes on the ichibancha (first flush) in early May, utilizing traditional shading techniques that elevate chlorophyll and L-theanine concentrations within the leaves.
Despite facing global market challenges including matcha shortages and rising production costs, Golde has remained steadfast in maintaining quality standards. In August 2025, the company marked a significant milestone with the re-introduction of its Pure Matcha, featuring updated packaging that reflects ongoing commitment to quality and sustainable sourcing from its Uji-based partner.
Trinity Mouzon Wofford and Issey Kobori established Golde as a superfood health and beauty brand with the mission to democratize wellness, initially focusing on turmeric latte blends.
Trinity Mouzon Wofford, at age 25, became the youngest Black woman to secure venture capital funding, marking a significant milestone in entrepreneurship and highlighting Golde’s innovative potential from its inception.
Golde strategically expanded beyond turmeric latte blends to include matcha, super-aides, skincare essentials, and wellness tools, while prioritizing community-driven growth and partnerships with women and minority-led enterprises.
Golde established its partnership with a century-old family-operated producer in Uji, Kyoto, securing access to ceremonial-grade matcha that is organically grown, stone-milled, and rigorously tested for purity and quality.
Golde re-introduced its Pure Matcha with updated packaging, demonstrating responsiveness to market dynamics while maintaining commitment to quality sourcing from its Uji-based partner despite global matcha shortages and rising production costs.
Find below images and videos uploaded by Golde as of January 2026.
Find below some answers to the most common questions about Golde.
Golde’s Pure Matcha represents a significant evolution from the brand’s original turmeric latte blends launched in 2017. While both products share the company’s commitment to accessible wellness, the matcha is ceremonial-grade sourced from Uji, Kyoto and stone-milled by a family producer with over 100 years of experience.
Unlike the turmeric blends, Golde’s matcha undergoes traditional Japanese processing including shade-growing techniques that increase L-theanine and chlorophyll levels. The matcha offers 40-180mg of caffeine per serving depending on concentration, making it suitable for both traditional tea ceremonies and modern latte preparations.
Trinity’s historic achievement in venture capital directly shapes Golde’s sourcing philosophy through the brand’s commitment to community-led growth and partnerships with women and minority-led enterprises. This extends to their matcha sourcing, where Golde maintains a century-long partnership with a family-operated producer in Uji rather than pursuing purely cost-driven relationships.
The brand prioritizes transparency and quality even when facing global matcha shortages and rising production costs, reflecting the same innovative spirit that made Trinity’s fundraising success possible at age 25.
Golde’s August 2025 re-introduction of Pure Matcha with updated packaging reflects the brand’s response to significant global matcha market disruptions, including shortages and escalating production costs. The updated packaging emphasizes their continued commitment to sourcing from their Uji-based partner despite industry challenges.
Golde’s Uji-based family producer employs traditional stone-grinding methods with precise specifications: millstones rotate at exactly 48 revolutions per minute within a climate-controlled environment maintained at 10 degrees Celsius. This deliberate approach prevents heat degradation that could compromise the matcha’s delicate flavor compounds.
The process begins with ichibancha (first flush) leaves harvested in early May, which are steamed, dried into tencha, then stone-ground to create varying particle sizes that contribute to the balanced flavor profile characteristic of Golde’s Pure Matcha.
While Golde’s Pure Matcha is ceremonial-grade and suitable for traditional preparation, it’s particularly well-suited for lattes due to its smooth, slightly grassy, and naturally sweet flavor profile. The brand positions itself as more accessible than connoisseur-focused brands like Ippodo, which are favored for more nuanced flavor dimensions in traditional ceremonies.
The 40-180mg caffeine range per serving makes it versatile for both morning lattes and afternoon tea ceremonies, with the stone-milled texture creating excellent froth for modern preparations while maintaining the antioxidant and L-theanine benefits of ceremonial-grade matcha.
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