Cuzen Matcha
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Matcha produced by Cuzen Matcha
Cuzen Matcha offers a revolutionary approach to enjoying authentic Japanese matcha through their innovative home grinding system, recognized as one of TIME’s Best Inventions of 2020. Founded in January 2019 by Eijiro Tsukada and Oki Hatta, the company addresses the rapid degradation of pre-ground matcha by providing freshly-ground organic tea leaves on demand.
Product Range
Premium Blend represents the traditional matcha experience with a nuanced, umami-rich flavor profile featuring subtle tasting notes of seaweed and roasted pistachio. Composed entirely of first harvest leaves, this blend contains approximately 23-27mg of caffeine per level one shot and is best enjoyed straight in the traditional usucha (thin tea) style. The Premium blend is certified organic by both Japan Agricultural Standards (JAS) and the United States Department of Agriculture (USDA).
Signature Blend strikes a harmonious balance with a 50/50 composition of first and second harvest leaves, making it ideal for both mixed drinks and culinary applications. Each level one shot contains approximately 25mg of caffeine. This versatile blend masterfully combines the vibrant green notes of first harvest leaves with the slightly more robust character of second harvest leaves, perfect for lattes and baked goods.
Latte Blend is specifically formulated for milk-based beverages, delivering a bold flavor profile that complements both dairy and non-dairy alternatives. Primarily utilizing second harvest leaves known for their bolder taste, this blend contains an estimated 30mg of caffeine per level one shot, reflecting the higher caffeine content naturally found in second harvest leaves.
Single Origin Offerings
Cuzen Matcha’s Single Origin collection showcases the unique terroir (environmental characteristics) of Japan’s most esteemed tea-growing regions. Uji, Kyoto matcha comes from the undisputed birthplace of matcha, with a tea cultivation legacy spanning over 800 years. This region’s ideal climate, fertile soil, and time-honored farming practices yield matcha with distinctive deep umami flavor, velvety smooth texture, and vibrant green hue.
Kagoshima matcha benefits from volcanic soil and warm, temperate climate in southern Japan. These conditions contribute to a well-balanced flavor profile with both sweetness and gentle astringency, offering a slightly bolder taste compared to Uji matcha.
Grinding Technology
The company’s custom-designed ceramic mill, inspired by traditional stone grinding techniques, gently processes tea leaves without generating heat that could compromise delicate flavors and aromas. This slow grinding process produces an ultra-fine powder with a consistent particle size of approximately 10 microns, ensuring luxuriously smooth and creamy texture.
History of Cuzen Matcha
Cuzen Matcha represents a groundbreaking fusion of traditional Japanese tea culture and modern innovation. The company emerged from the vision of two entrepreneurs who recognized the fundamental problem plaguing matcha consumption worldwide: the rapid degradation of pre-ground matcha powder.
Eijiro Tsukada brought a decade of beverage industry expertise from his tenure at Suntory, where he gained invaluable insights into product development, strategic marketing, and supply chain management. His experience ignited a desire to bridge the gap between traditional Japanese tea culture and global accessibility, while preserving matcha’s delicate flavor profile. Tsukada envisioned democratizing access to freshly-ground matcha, making it a household staple worldwide.
Oki Hatta contributed his unique blend of design and technological expertise, focusing on creating user-centric products. Hatta spearheaded the design and engineering of the revolutionary Matcha Maker, ensuring seamless integration of traditional matcha preparation techniques with cutting-edge technology. His design philosophy, rooted in mindfulness and user experience, perfectly complements the Zen principles associated with matcha consumption.
The company’s innovative approach addresses a critical issue: unlike other teas, matcha involves consuming the entire leaf, making it exceptionally vulnerable to oxidation. Pre-ground matcha suffers significant loss of flavor, aroma, and vital nutrients. Cuzen Matcha’s solution provides a system that freshly grinds organic tea leaves on demand, preserving essential qualities and delivering superior freshness.
The Matcha Maker utilizes a custom-designed ceramic mill inspired by traditional stone grinding techniques. This system gently grinds tea leaves without generating heat that could compromise delicate flavors and aromas. The slow, deliberate grinding process produces ultra-fine powder with consistent 10-micron particle size, ensuring luxuriously smooth texture.
Cuzen Matcha sources from Japan’s most esteemed tea-growing regions, including Uji, Kyoto – the birthplace of matcha with over 800 years of cultivation legacy, and Kagoshima in southern Japan, known for its volcanic soil and temperate climate. Their suppliers employ the satsuma tea-picking style, a meticulous double-handed picking method that selectively harvests only the youngest, most tender leaves.
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