Cha Cha Matcha
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Matcha produced by Cha Cha Matcha
Ceremonial Grade Matcha Excellence
Cha Cha Matcha specializes in ceremonial grade matcha, sourced directly from Uji, Japan (宇治), renowned as one of Japan’s most prestigious tea-growing regions. Their signature blend showcases a vibrant emerald color that rivals nature’s most brilliant greens, paired with a silken texture that delivers an exceptional sensory experience.
Signature Matcha Blend
The brand’s signature ceremonial grade blend represents careful cultivation of traditional Japanese tea artistry. Stone-ground to order from the youngest tencha (碾茶) leaves, this matcha delivers a complex flavor profile that balances refined umami (旨味) notes with delicate sweetness and a whisper of grassy freshness. Some connoisseurs detect subtle hints of sea salt, while others appreciate delicate floral notes reminiscent of traditional kōdō (香道) incense ceremonies.
Quality Standards and Preparation
Every cup served at Cha Cha Matcha locations is whisked to order using traditional methods, avoiding shortcuts like squeeze bottles or pre-mixed preparations. The matcha undergoes rigorous quality control processes, with stems and veins carefully removed to ensure purity. To maintain optimal freshness, the matcha is stored in airtight containers that protect against oxidation and preserve the delicate flavor compounds.
The brand’s commitment to authenticity extends to their preparation philosophy: no shortcuts, no squeeze bottles – just vibrant ceremonial grade matcha prepared with traditional care and intention, making each serving a mindful experience rather than merely a caffeine delivery system.
History of Cha Cha Matcha
The Birth of a Pink Revolution
In 2016, Conrad Sandelman and Matthew Morton decided the matcha scene needed a dramatic transformation. They launched Cha Cha Matcha in New York City’s Soho with a bold mission: to inject ‘good energy’ into the traditional world of matcha and attract a younger, more Instagram-savvy clientele.
From Soho to Social Media Stardom
The founders faced an initial challenge of convincing skeptical New Yorkers that matcha could transcend its ceremonial origins to become a daily lifestyle choice. Their electric-pink aesthetic and Instagram-friendly approach quickly transformed the brand into a social media supernova, proving that traditional Japanese tea culture could successfully merge with modern digital trends.
Quality Meets Innovation
Cha Cha Matcha sources its matcha from Uji, Japan, specifically from what they describe as a ‘preeminent matcha cultivator’ whose ichibancha (first harvest) is reportedly sent directly to the Emperor of Japan. The company focuses exclusively on ceremonial grade matcha, emphasizing vibrant emerald color, silken texture, and a complex flavor profile that balances umami, sweetness, and subtle astringency.
Traditional Methods, Modern Appeal
The brand maintains traditional Japanese standards by stone-grinding their matcha to order and storing it in airtight containers to prevent oxidation. Their signature blend is carefully crafted from selected cultivars to create what they describe as a full-sensory experience featuring refined umami notes, demure sweetness, and grassy freshness.
Expansion and Digital Innovation
Following their Soho success, Cha Cha Matcha rapidly expanded across New York before venturing into the Los Angeles market. The brand embraced cutting-edge technology by launching a Web3 loyalty program, demonstrating their commitment to staying ahead of digital trends while maintaining their focus on traditional matcha quality.
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