Bree matcha

Bree Matcha emerged from a deeply personal journey of discovery by Bollywood actress Sanya Malhotra, who sought a gentler alternative to coffee’s unpredictable energy spikes. Her quest led her to matcha’s unique ability to invigorate while simultaneously calming the mind, but frustration with the scarcity of high-quality matcha in India sparked an entrepreneurial vision.

The Strategic Partnership

Rather than embarking on this venture alone, Malhotra formed a calculated alliance with Essenzaa Nutrition, a company with 14 years of expertise in crafting clean-label wellness formulations and a market presence spanning over 23 nations. This partnership represented more than celebrity endorsement—it was a synergy between Malhotra’s dedication and Essenzaa’s formulation mastery.

Sourcing Excellence from Kagoshima

Bree Matcha sources its premium matcha from Kagoshima, Japan, located on the southernmost island of Kyushu. This region offers a unique terroir enriched by volcanic soil from the ever-present Sakurajima volcano. The singular soil composition, coupled with a balmy, humid climate, creates an ideal environment for nurturing tea plants that produce matcha with a bolder, more robust character compared to the traditional Uji region.

Traditional Processing Methods

The brand emphasizes hand-picking of only the youngest, most tender leaves. For approximately three weeks before harvest, tea plants are shielded from direct sunlight using tightly woven black tarpaulins, reducing light exposure by an estimated 90%. This shading process triggers increased chlorophyll production and elevates L-theanine levels, key to matcha’s calm, focused energy.

Post-harvest, leaves undergo immediate steaming for 15-20 seconds at 90-100°C to arrest oxidation. Finally, the leaves are stone-ground using traditional Uji-style granite mills rotating at approximately 20-40 RPM, with each mill producing only 30 grams of matcha per hour.

Health Benefits and Quality

Bree Matcha contains ten times the antioxidant potency of conventional green tea, with scientific research showing matcha can contain upwards of 100 times more EGCG than other green tea varieties. The synergistic interplay between L-theanine and caffeine delivers sustained energy without the anxiety and crash associated with coffee consumption.