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Matcha & Beyond

Matcha & Beyond, founded by nutritional therapist Olivia Nottin in 2017-2018, sources organic ceremonial-grade matcha from Kyushu and Uji regions of Japan.

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Matcha produced by Matcha & Beyond

Authentic Japanese Matcha Products

Matcha & Beyond specializes in importing premium matcha (powdered green tea) directly from Japan, focusing on both retail and wholesale distribution. Founded by nutritional therapist Olivia Nottin, the company emerged from a mission to provide healthier alternatives to coffee and sugar-loaded lattes.

Quality Standards and Certifications

All matcha grades are certified organic through both JAS (Japanese Agricultural Standards) and EU organic certification bodies. Each batch undergoes rigorous testing for radiation, heavy metals, and pesticides to ensure the highest quality standards. The company maintains strict quality control from farm to package.

Product Processing and Freshness

To guarantee peak freshness, Matcha & Beyond grinds its matcha to order at the farm. The freshly ground powder is packaged in oxygen-free pouches or tins and air-shipped directly to London. This approach ensures customers receive the freshest possible product with optimal flavor and nutritional benefits.

The processing method follows traditional Japanese techniques: freshly plucked tea leaves are steamed, de-veined, and air-dried. The raw leaves are carefully stored away from heat and direct sunlight before grinding, preserving their delicate flavor profile and high antioxidant content.

Health Benefits and Nutritional Value

The company’s matcha offers numerous health benefits, serving as an ideal alternative to coffee with its delicate taste, smooth texture, and high antioxidant content. The shading process used before harvest naturally preserves chlorophyll and boosts the tea’s nutritional profile, creating a product rich in L-theanine and other beneficial compounds.

Learn more about their sourcing practices at Matcha & Beyond’s About page.

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History of Matcha & Beyond

Matcha & Beyond emerged from nutritional therapist Olivia Nottin’s quest to provide her clients with a healthier alternative to coffee and sugar-laden lattes. Recognizing the detrimental effects of her clients’ overconsumption of caffeinated beverages, Nottin discovered matcha (powdered green tea) and envisioned bringing its delicate taste and health benefits to a broader audience.

Between 2017 and 2018, Nottin embarked on an extensive sourcing journey, traveling to the United States and Japan to gather inspiration and secure premium matcha suppliers. This research culminated in the opening of a London-based matcha café that operated successfully for two years before closing permanently during the COVID-19 pandemic.

Today, Matcha & Beyond thrives as a specialized importer of Japanese matcha, focusing on retail and wholesale distribution. The company distinguishes itself through strategic sourcing from two distinct regions within Japan: Kyushu Island and Uji, Kyoto.

The Kyushu Island farm partnership represents the company’s commitment to sustainable agriculture, certified by the Rainforest Alliance. The nutrient-rich volcanic soil near Sakurajima imparts a unique character to the matcha. Additionally, Matcha & Beyond sources from Uji, Kyoto – the historical epicenter of matcha cultivation dating back to the 12th century when Buddhist monk Eisai first planted tea seeds in the region.

The company employs traditional harvesting methods, shading tea fields for one month before harvest to minimize tannin levels and preserve chlorophyll content. Following harvest, leaves undergo steaming, de-veining, and air-drying before being ground to order at the farm and air-shipped to London in oxygen-free packaging.

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