Anatae: French Organic Matcha Retailer Since 2019

Anatae’s Matcha Prestige Yuzu Bio is uniquely flavored with yuzu (Japanese citrus), sourced specifically from Kagoshima where Anatae partners with traditional yuzu cultivators. This creates acidic and floral notes that harmoniously blend with the matcha’s umami flavor, offering an experience you won’t find in their Matcha Cérémonie or Premium Bio varieties. The yuzu adds a refreshing, vivifying quality that makes this matcha perfect for pure tasting or refined desserts, setting it apart from Anatae’s other offerings.

Anatae’s Matcha Cérémonie Bio earned these prestigious awards because it represents the pinnacle of their range – completely without bitterness and made from first spring harvest leaves (Ichibancha). The matcha undergoes traditional stone grinding to achieve 10-micron fineness while preserving delicate aromas.

What sets this award-winning matcha apart is its vibrant green color, silky texture, and pronounced umami taste with fresh vegetal notes and natural sweetness. The three-week shading process reduces light to 5%, boosting chlorophyll and L-theanine while eliminating bitterness – creating the exceptional quality that judges recognized.

Matcha Premium Bio offers the perfect balance for daily consumption with discrete bitterness and pronounced vegetal notes. It’s ideal for:

• Daily lattes and smoothies
• Regular drinking without overwhelming intensity
• Those wanting quality without ceremony-grade pricing

Matcha Classique has more marked bitterness, making it better for:

• Baking and pastries where it balances sweetness
• Savory applications like sauces and marinades
• Those who prefer stronger, more intense matcha flavor

Premium Bio uses first and second spring harvests, while Classique uses later harvests, explaining the intensity difference.

During Camille’s months-long journey through Japan in 2018, she met Kana, a farmer in Nishio whose tea fields border a river that was once full of fish but became barren due to neighboring pesticide use. This encounter became a turning point for Anatae’s mission.

Kana’s family has cultivated tea for generations and chose organic farming despite the challenges. Her story of environmental impact from chemical agriculture inspired Camille to commit to sustainable, pesticide-free partnerships that protect biodiversity. This is why Anatae works exclusively with organic producers who share these values, making environmental responsibility central to the brand’s identity since its 2019 founding.

Anatae’s Matcha Genmaicha Bio combines traditional matcha powder with genmaicha (roasted rice), creating a distinctive flavor profile with toasted, slightly salty notes alongside matcha’s vegetal character. The rice comes from Kagoshima, a region renowned for rice quality, and is carefully roasted to complement the matcha.

This blend offers a gentle, comforting taste perfect for any time of day, especially during winter months. The roasted rice softens matcha’s intensity while adding nutty, warm flavors that make it approachable for those new to matcha or seeking a milder alternative to Anatae’s pure matcha varieties.