Who is Anatae?

Anatae is a French matcha brand founded in 2019 that sources organic tea directly from three Japanese prefectures: Nishio, Kagoshima, Shizuoka. Its matcha range is purpose-built—from ceremonial to culinary—with blends tailored to each use.

The ceremonial grade relies on ichibancha leaves shaded for three weeks with black sheets—tana shading—and stone-ground to a fine 10‑micron powder after steaming and drying. Anatae works with multi‑generational farmers like Kana’s family in Nishio; their pesticide‑free tencha helped the brand earn the Meilleur Produit BIO award.

Products

Anatae products

Anatae has 26 products on the platform.
Reviews

Rated 4.95/5 by 100 reviews

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Anatae videos

Authentic organic Japanese matcha since 2019

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Anatae in details

Anatae brings authentic Japanese matcha culture to France through a rigorous selection of organic teas sourced directly from traditional Japanese farms. Founded in 2019 by Camille Becerra after her extensive travels through Japan’s tea regions, the brand has earned the trust of over 150,000 followers with a 4.9/5 rating from more than 7,200 verified customer reviews.

Direct Sourcing from Japan’s Premier Tea Regions

Every Anatae matcha comes from hand-selected young tea leaves grown in Nishio, Kagoshima, and Shizuoka—regions renowned for their superior tea cultivation. The brand maintains direct relationships with Japanese farmers, ensuring complete traceability from harvest to cup. This connection guarantees authenticity in a market often flooded with low-quality alternatives.

The harvesting process focuses exclusively on young leaves, which contain higher concentrations of antioxidants and deliver a naturally smooth taste without the harsh bitterness found in many commercial matchas. All products undergo laboratory analysis to verify their organic certification and quality standards.

A Range Designed for Every Matcha Experience

Anatae offers multiple matcha grades to match different preferences and uses. The collection includes ceremony grade for traditional preparation, premium grade for daily drinking, and classic varieties for cooking and baking. Specialty options like Yuzu matcha provide unique flavor experiences while maintaining the brand’s commitment to 100% organic, pesticide-free production.

Beyond matcha, the product line extends to other Japanese teas including hojicha and genmaicha, along with authentic preparation tools like bamboo whisks and scoops. This comprehensive approach helps customers fully embrace Japanese tea culture.

Building a Community Around Natural Well-Being

The brand provides detailed guidance on matcha preparation techniques and recipe ideas, making the ancient practice accessible to newcomers. Customers report experiencing natural energy boosts and mental clarity without the jitters associated with coffee. Anatae supports this community through educational content and a subscription program offering lifetime discounts.

As an eco-responsible French company, the brand balances respect for Japanese tradition with sustainable business practices. Free delivery on orders over 49€ in metropolitan France makes premium organic matcha accessible to a broader audience seeking authentic quality and transparent sourcing.

About the Anatae Matcha

Anatae offers a curated selection of organic Japanese matcha teas, each crafted for a specific purpose and flavor profile across ceremonial, daily, and culinary use.

Premium collection

  • Matcha Ceremonie Bio is the ceremonial peak, with vibrant green color, silky texture, and pronounced umami without bitterness, from first spring harvest leaves and whisked with a bamboo chasen at 70C.
  • Matcha Premium Bio balances first and second spring harvests for subtle bitterness, vegetal notes, and light astringency, suited to lattes, smoothies, and pastries.
  • Matcha Classique uses later harvests for pronounced bitterness built for culinary work, sauces, and marinades.

Specialty blends

Matcha Prestige Yuzu Bio adds Japanese yuzu from Kagoshima for citrus and floral notes, while Matcha Genmaicha Bio blends in roasted rice from Kagoshima for toasted, gently salty warmth.

Matcha from Japan

Anatae sources its organic matcha from three Japanese tea regions, Nishio, Kagoshima and Shizuoka, working directly with farmers committed to sustainable agriculture. Founder Camille Becerra traveled through Japan in 2018 to build these partnerships.

Cultivation and harvest

Matcha is hand-harvested during the ichibancha first harvest each spring, selecting the youngest, most tender leaves. A three-week tana shading period before harvest covers plantations with black sheets that cut sunlight to about 5%, raising chlorophyll and L-theanine while reducing bitterness.

Processing

Leaves are steamed for around 20 seconds to halt oxidation, dried into tencha, sorted, then ground on granite stone mills at controlled speeds to an ultra-fine 10-micron powder. Among Anatae's partners is Kana's family in Nishio, multi-generational farmers who transitioned to pesticide-free organic cultivation.

Anatae History

Anatae (Japanese for "for you") was founded in 2019 by Camille Becerra in France, after she discovered matcha while travelling in Asia in 2018.

Milestones

  • 2018 — Becerra spent months in Japan meeting producers and touring tea fields.
  • 2022 — Won the "Meilleur Produit BIO" award for its Matcha Cérémonie.
  • 2023 — Won the "Prix Épicures d'Or".
January 1, 2018

Camille Becerra's Discovery Journey Begins

Founder Camille Becerra discovers matcha during travels in Asia and embarks on an extensive journey throughout Japan, spending several months meeting passionate producers, conducting countless tastings, and exploring tea fields and factories to source the finest organic matcha.

January 1, 2019

Anatae Founded

Camille Becerra establishes Anatae in France with the mission to offer exceptional organic Japanese matcha cultivated with respect for traditions and the environment. The brand name 'Anatae' (あなたへ) means 'for you' in Japanese, reflecting their respectful approach to serving customers.

January 1, 2022

Meilleur Produit BIO Award

Anatae receives the prestigious 'Meilleur Produit BIO' award for their Matcha Cérémonie, recognizing the exceptional quality of their products and their commitment to organic agriculture and environmental sustainability.

January 1, 2023

Prix Épicures d'Or Victory

The brand wins the coveted 'Prix Épicures d'Or' award, once again honoring their Matcha Cérémonie product and cementing their reputation as a leader in premium organic Japanese matcha in France.

Frequently asked questions

Here are some frequently asked questions and answers.

What makes Anatae's Matcha Prestige Yuzu Bio different from their other matcha varieties?

Anatae's Matcha Prestige Yuzu Bio is uniquely flavored with yuzu (Japanese citrus), sourced specifically from Kagoshima where Anatae partners with traditional yuzu cultivators. This creates acidic and floral notes that harmoniously blend with the matcha's umami flavor, offering an experience you won't find in their Matcha Cérémonie or Premium Bio varieties. The yuzu adds a refreshing, vivifying quality that makes this matcha perfect for pure tasting or refined desserts, setting it apart from Anatae's other offerings.

Why did Anatae's Matcha Cérémonie win both the 2022 Meilleur Produit BIO and 2023 Prix Épicures d'Or awards?

Anatae's Matcha Cérémonie Bio earned these prestigious awards because it represents the pinnacle of their range - completely without bitterness and made from first spring harvest leaves (Ichibancha). The matcha undergoes traditional stone grinding to achieve 10-micron fineness while preserving delicate aromas.

What sets this award-winning matcha apart is its vibrant green color, silky texture, and pronounced umami taste with fresh vegetal notes and natural sweetness. The three-week shading process reduces light to 5%, boosting chlorophyll and L-theanine while eliminating bitterness - creating the exceptional quality that judges recognized.

How should I choose between Anatae's Matcha Premium Bio and Matcha Classique for daily use?

Matcha Premium Bio offers the perfect balance for daily consumption with discrete bitterness and pronounced vegetal notes. It's ideal for:

  • Daily lattes and smoothies
  • Regular drinking without overwhelming intensity
  • Those wanting quality without ceremony-grade pricing

Matcha Classique has more marked bitterness, making it better for:

  • Baking and pastries where it balances sweetness
  • Savory applications like sauces and marinades
  • Those who prefer stronger, more intense matcha flavor

Premium Bio uses first and second spring harvests, while Classique uses later harvests, explaining the intensity difference.

What's the story behind Anatae founder Camille Becerra's partnership with Kana in Nishio?

During Camille's months-long journey through Japan in 2018, she met Kana, a farmer in Nishio whose tea fields border a river that was once full of fish but became barren due to neighboring pesticide use. This encounter became a turning point for Anatae's mission.

Kana's family has cultivated tea for generations and chose organic farming despite the challenges. Her story of environmental impact from chemical agriculture inspired Camille to commit to sustainable, pesticide-free partnerships that protect biodiversity. This is why Anatae works exclusively with organic producers who share these values, making environmental responsibility central to the brand's identity since its 2019 founding.

Can you explain Anatae's unique Matcha Genmaicha Bio blend?

Anatae's Matcha Genmaicha Bio combines traditional matcha powder with genmaicha (roasted rice), creating a distinctive flavor profile with toasted, slightly salty notes alongside matcha's vegetal character. The rice comes from Kagoshima, a region renowned for rice quality, and is carefully roasted to complement the matcha.

This blend offers a gentle, comforting taste perfect for any time of day, especially during winter months. The roasted rice softens matcha's intensity while adding nutty, warm flavors that make it approachable for those new to matcha or seeking a milder alternative to Anatae's pure matcha varieties.