Anatae

Anatae represents a remarkable journey from personal discovery to becoming a leading French purveyor of authentic Japanese matcha (抹茶). The brand’s story begins in 2018 when founder Camille Becerra, driven by fascination with world cultures and conscious eating, first encountered matcha during travels in Asia.

Captivated by its enchanting flavor and health benefits, Camille embarked on an extensive journey throughout Japan, spending several months meeting passionate producers, conducting countless tastings, and exploring tea fields and factories. Her clear objective was to offer authentic matcha without bitterness, adapted to French palates while respecting the environment.

A pivotal encounter came when Camille met Kana, a farmer whose fields bordered a river once rich with fish, now abandoned due to neighboring cultivators’ pesticide use. This meeting became a turning point, inspiring Camille to champion organic and sustainable agriculture that respects both fauna and flora.

Returning to France, she established Anatae in 2019 with the ambition to offer exceptional matcha cultivated with respect for traditions and the environment. The brand name Anatae (あなたへ) translates to for you” in Japanese, reflecting the respectful approach to serving customers.

The company’s commitment to quality quickly gained recognition. Anatae works closely with partner producers in the renowned regions of Nishio, Kagoshima, and Shizuoka, all practicing organic agriculture without pesticides or chemical fertilizers. These partnerships include multi-generational tea families like Kana’s family in Nishio, who chose organic farming despite its challenges.

The brand’s production methods honor ancestral Japanese traditions. Matcha is hand-harvested during spring’s first harvest (Ichibancha), with plantations covered by black sheets three weeks before harvest to reduce light to about 5%. This shading process stimulates chlorophyll and L-theanine production while reducing bitterness. After harvesting, leaves are immediately steamed for 20 seconds to stop oxidation, then slowly ground between granite stones to achieve an extremely fine powder of 10 microns granulometry.

Today, Anatae maintains a 4.9/5 rating from over 7,200 customers, offering a diverse range including Matcha Cérémonie Bio, Matcha Premium Bio, Matcha Classique, Matcha Prestige Yuzu Bio, and Matcha Genmaicha Bio. Each variety serves specific purposes, from pure ceremonial consumption to culinary applications, all maintaining the brand’s commitment to authenticity and environmental responsibility.

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