Anatae
Anatae presentation
Anatae brings authentic Japanese matcha culture to France through a rigorous selection of organic teas sourced directly from traditional Japanese farms. Founded in 2019 by Camille Becerra after her extensive travels through Japan’s tea regions, the brand has earned the trust of over 150,000 followers with a 4.9/5 rating from more than 7,200 verified customer reviews.
Direct Sourcing from Japan’s Premier Tea Regions
Every Anatae matcha comes from hand-selected young tea leaves grown in Nishio, Kagoshima, and Shizuoka—regions renowned for their superior tea cultivation. The brand maintains direct relationships with Japanese farmers, ensuring complete traceability from harvest to cup. This connection guarantees authenticity in a market often flooded with low-quality alternatives.
The harvesting process focuses exclusively on young leaves, which contain higher concentrations of antioxidants and deliver a naturally smooth taste without the harsh bitterness found in many commercial matchas. All products undergo laboratory analysis to verify their organic certification and quality standards.
A Range Designed for Every Matcha Experience
Anatae offers multiple matcha grades to match different preferences and uses. The collection includes ceremony grade for traditional preparation, premium grade for daily drinking, and classic varieties for cooking and baking. Specialty options like Yuzu matcha provide unique flavor experiences while maintaining the brand’s commitment to 100% organic, pesticide-free production.
Beyond matcha, the product line extends to other Japanese teas including hojicha and genmaicha, along with authentic preparation tools like bamboo whisks and scoops. This comprehensive approach helps customers fully embrace Japanese tea culture.
Building a Community Around Natural Well-Being
The brand provides detailed guidance on matcha preparation techniques and recipe ideas, making the ancient practice accessible to newcomers. Customers report experiencing natural energy boosts and mental clarity without the jitters associated with coffee. Anatae supports this community through educational content and a subscription program offering lifetime discounts.
As an eco-responsible French company, the brand balances respect for Japanese tradition with sustainable business practices. Free delivery on orders over 49€ in metropolitan France makes premium organic matcha accessible to a broader audience seeking authentic quality and transparent sourcing.
Anatae newsfeed
- Anatae has not yet been verified. The newsfeed is disabled.
Matcha produced by Anatae
Anatae offers a carefully curated selection of organic Japanese matcha teas, each crafted for specific purposes and flavor profiles. Founded in 2019 by Camille Becerra, the brand has earned recognition with a 4.9/5 rating from over 7,200 customers and prestigious awards including the Meilleur Produit BIO in 2022 and Prix Épicures d’Or in 2023.
Premium Matcha Collection
Matcha Cérémonie Bio represents the pinnacle of Anatae’s offerings, designed for pure ceremonial consumption. This award-winning matcha features a vibrant green color, silky texture, and pronounced umami (savory) flavor without any bitterness. Sourced from first spring harvest leaves, it delivers exceptional nutrient density and antioxidant content. The preparation requires traditional whisking with a bamboo chasen (whisk) using water heated to 70°C.
Matcha Premium Bio strikes an ideal balance between quality and accessibility for daily consumption. This versatile matcha presents subtle bitterness with pronounced vegetal notes and light astringency, making it perfect for lattes, smoothies, and pastries. The leaves combine first and second spring harvests to achieve this balanced profile.
Matcha Classique features more pronounced bitterness, specifically developed for culinary applications. Its intense flavor profile effectively balances sweetness in desserts while adding distinctive character to both sweet and savory preparations including sauces and marinades. This grade utilizes leaves from later seasonal harvests.
Specialty Blends
Matcha Prestige Yuzu Bio combines traditional matcha with rare Japanese yuzu (citrus) from Kagoshima region. This unique blend offers refreshing citrus notes with floral undertones that complement the matcha’s earthiness, creating an exceptional tasting experience suitable for pure consumption or refined dessert applications.
Matcha Genmaicha Bio blends matcha with roasted rice (genmaicha) from Kagoshima, producing a comforting beverage with toasted, slightly salty notes. This warming blend provides year-round enjoyment, particularly during winter months, offering a gentler introduction to matcha flavors.
All Anatae matcha products maintain organic certification and contain up to 137 times more antioxydants than regular green tea, with high concentrations of EGCG (epigallocatechin gallate) and other beneficial catechins. Learn more about Anatae’s matcha collection.
History of Anatae
Anatae represents a remarkable journey from personal discovery to becoming a leading French purveyor of authentic Japanese matcha (抹茶). The brand’s story begins in 2018 when founder Camille Becerra, driven by fascination with world cultures and conscious eating, first encountered matcha during travels in Asia.
Captivated by its enchanting flavor and health benefits, Camille embarked on an extensive journey throughout Japan, spending several months meeting passionate producers, conducting countless tastings, and exploring tea fields and factories. Her clear objective was to offer authentic matcha without bitterness, adapted to French palates while respecting the environment.
A pivotal encounter came when Camille met Kana, a farmer whose fields bordered a river once rich with fish, now abandoned due to neighboring cultivators’ pesticide use. This meeting became a turning point, inspiring Camille to champion organic and sustainable agriculture that respects both fauna and flora.
Returning to France, she established Anatae in 2019 with the ambition to offer exceptional matcha cultivated with respect for traditions and the environment. The brand name Anatae (あなたへ) translates to “for you” in Japanese, reflecting the respectful approach to serving customers.
The company’s commitment to quality quickly gained recognition. Anatae works closely with partner producers in the renowned regions of Nishio, Kagoshima, and Shizuoka, all practicing organic agriculture without pesticides or chemical fertilizers. These partnerships include multi-generational tea families like Kana’s family in Nishio, who chose organic farming despite its challenges.
The brand’s production methods honor ancestral Japanese traditions. Matcha is hand-harvested during spring’s first harvest (Ichibancha), with plantations covered by black sheets three weeks before harvest to reduce light to about 5%. This shading process stimulates chlorophyll and L-theanine production while reducing bitterness. After harvesting, leaves are immediately steamed for 20 seconds to stop oxidation, then slowly ground between granite stones to achieve an extremely fine powder of 10 microns granulometry.
Today, Anatae maintains a 4.9/5 rating from over 7,200 customers, offering a diverse range including Matcha Cérémonie Bio, Matcha Premium Bio, Matcha Classique, Matcha Prestige Yuzu Bio, and Matcha Genmaicha Bio. Each variety serves specific purposes, from pure ceremonial consumption to culinary applications, all maintaining the brand’s commitment to authenticity and environmental responsibility.
4 events from Anatae's history
January 2018
Camille Becerra's Discovery Journey Begins
Founder Camille Becerra discovers matcha during travels in Asia and embarks on an extensive journey throughout Japan, spending several months meeting passionate producers, conducting countless tastings, and exploring tea fields and factories to source the finest organic matcha.
January 2019
Anatae Founded
Camille Becerra establishes Anatae in France with the mission to offer exceptional organic Japanese matcha cultivated with respect for traditions and the environment. The brand name ‘Anatae’ (あなたへ) means ‘for you’ in Japanese, reflecting their respectful approach to serving customers.
January 2022
Meilleur Produit BIO Award
Anatae receives the prestigious ‘Meilleur Produit BIO’ award for their Matcha Cérémonie, recognizing the exceptional quality of their products and their commitment to organic agriculture and environmental sustainability.
January 2023
Prix Épicures d'Or Victory
The brand wins the coveted ‘Prix Épicures d’Or’ award, once again honoring their Matcha Cérémonie product and cementing their reputation as a leader in premium organic Japanese matcha in France.
Gallery and medias
Find below images and videos uploaded by Anatae as of November 2025.
Frequent questions
Find below some answers to the most common questions about Anatae.
What makes Anatae's Matcha Prestige Yuzu Bio different from their other matcha varieties?
Anatae’s Matcha Prestige Yuzu Bio is uniquely flavored with yuzu (Japanese citrus), sourced specifically from Kagoshima where Anatae partners with traditional yuzu cultivators. This creates acidic and floral notes that harmoniously blend with the matcha’s umami flavor, offering an experience you won’t find in their Matcha Cérémonie or Premium Bio varieties. The yuzu adds a refreshing, vivifying quality that makes this matcha perfect for pure tasting or refined desserts, setting it apart from Anatae’s other offerings.
Why did Anatae's Matcha Cérémonie win both the 2022 Meilleur Produit BIO and 2023 Prix Épicures d'Or awards?
Anatae’s Matcha Cérémonie Bio earned these prestigious awards because it represents the pinnacle of their range – completely without bitterness and made from first spring harvest leaves (Ichibancha). The matcha undergoes traditional stone grinding to achieve 10-micron fineness while preserving delicate aromas.
What sets this award-winning matcha apart is its vibrant green color, silky texture, and pronounced umami taste with fresh vegetal notes and natural sweetness. The three-week shading process reduces light to 5%, boosting chlorophyll and L-theanine while eliminating bitterness – creating the exceptional quality that judges recognized.
How should I choose between Anatae's Matcha Premium Bio and Matcha Classique for daily use?
Matcha Premium Bio offers the perfect balance for daily consumption with discrete bitterness and pronounced vegetal notes. It’s ideal for:
- Daily lattes and smoothies
- Regular drinking without overwhelming intensity
- Those wanting quality without ceremony-grade pricing
Matcha Classique has more marked bitterness, making it better for:
- Baking and pastries where it balances sweetness
- Savory applications like sauces and marinades
- Those who prefer stronger, more intense matcha flavor
Premium Bio uses first and second spring harvests, while Classique uses later harvests, explaining the intensity difference.
What's the story behind Anatae founder Camille Becerra's partnership with Kana in Nishio?
During Camille’s months-long journey through Japan in 2018, she met Kana, a farmer in Nishio whose tea fields border a river that was once full of fish but became barren due to neighboring pesticide use. This encounter became a turning point for Anatae’s mission.
Kana’s family has cultivated tea for generations and chose organic farming despite the challenges. Her story of environmental impact from chemical agriculture inspired Camille to commit to sustainable, pesticide-free partnerships that protect biodiversity. This is why Anatae works exclusively with organic producers who share these values, making environmental responsibility central to the brand’s identity since its 2019 founding.
Can you explain Anatae's unique Matcha Genmaicha Bio blend?
Anatae’s Matcha Genmaicha Bio combines traditional matcha powder with genmaicha (roasted rice), creating a distinctive flavor profile with toasted, slightly salty notes alongside matcha’s vegetal character. The rice comes from Kagoshima, a region renowned for rice quality, and is carefully roasted to complement the matcha.
This blend offers a gentle, comforting taste perfect for any time of day, especially during winter months. The roasted rice softens matcha’s intensity while adding nutty, warm flavors that make it approachable for those new to matcha or seeking a milder alternative to Anatae’s pure matcha varieties.
Find a matcha brand like Anatae
Click below to see the profile of a matcha brands similar to Anatae.
