Aiya America
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Matcha produced by Aiya America
Aiya America Matcha Product Portfolio
Aiya America offers a diverse range of meticulously crafted matcha grades, each designed for specific applications and flavor profiles. The company operates over 1,300 granite grinding mills running continuously to produce finely textured powder with precisely calibrated particle sizes optimized for each grade.
Premium Matcha Grades
- Ceremonial Grade Matcha – Features a vibrant verdant hue, luxuriously smooth texture, and naturally sweet flavor profile. Sourced from the tenderest leaves harvested during the first flush in May, this grade is traditionally employed in formal tea ceremonies where it’s savored unadulterated to appreciate its nuanced flavor.
- Culinary Grade Matcha – Characterized by a subtly more astringent flavor and robust, assertive taste. Sourced from the second harvest in June, this versatile ingredient is ideal for lattes, smoothies, baked goods, and culinary creations.
- Daily Grade Matcha – Presents a harmonious and well-balanced flavor profile, making it suitable for everyday consumption in lattes, smoothies, and baked goods.
- Organic Matcha – Cultivated without synthetic pesticides or fertilizers, bearing organic certification. Predominantly sourced from the verdant landscapes of Kagoshima, this grade appeals to consumers seeking organically produced matcha for traditional ceremonies, lattes, and smoothies.
Quality Control and Processing
Aiya maintains unwavering commitment to quality through meticulous monitoring protocols and comprehensive documentation practices. The company employs highly skilled tea tasters who classify tea leaves according to stringent quality grades, evaluating color, texture, and gustatory attributes. Disparate batches are artfully blended to create specific matcha grades.
The grinding process utilizes controlled speed and pressure to prevent overheating, which could compromise the delicate flavor and vibrant color. Each step of production is thoroughly monitored and documented, with extensive internal and third-party laboratory inspections conducted prior to shipment.
Saijoen Brand Excellence
The distinguished Saijoen brand, developed by Aiya Co., Ltd., draws upon over 130 years of matcha expertise. Popular products include the Koi Matcha Soft Serve and Koi Bus Basque Cheesecake. All matcha used in Saijoen products is carefully selected based on three criteria: taste, aroma, and color, ensuring a consistently premium sensory experience.
History of Aiya America
The remarkable journey of Aiya America began in 1888 when Aijiro Sugita I established Sugita Shoten in Nishio, Aichi Prefecture, Japan. What makes this founding story particularly fascinating is that Aijiro was not merely a tea merchant, but also a master of indigo dyeing. The company name Aiya” itself derives from “Aidama” (indigo dyeing agent), reflecting this unique dual expertise that would shape the company’s innovative spirit.
Under the leadership of Aijiro Sugita II and III, the company demonstrated remarkable foresight and business acumen. By 1912, they had strategically secured exclusive harvesting rights to 35 hectares of prime tea plantations, establishing a foundation for quality control that continues today. The mid-20th century brought challenges, but the Sugita family navigated these periods while continuously modernizing facilities and expanding production capabilities.
The company’s pioneering spirit emerged clearly in 1978 when Aiya began cultivating organic matcha, years before the mainstream market recognized the value of sustainable agriculture. This forward-thinking approach positioned them perfectly for future market demands. The strategic expansion into North America in 1983 marked a pivotal moment, transforming Aiya from a regional Japanese producer into a global matcha leader.
Today, the 5th generation of the Sugita family continues this legacy of innovation and quality. The company operates over 1,300 granite grinding mills running continuously, maintaining relationships with more than 200 local farmers, and holds multiple international certifications including GFSI (FSSC 22000), JAS Organic, and NOP Organic. With Aiya Europe GmbH established in 2001 as the first company to introduce matcha to European markets, Aiya has maintained its position as the world’s largest matcha manufacturer while preserving traditional production methods like fukushita saibai (shade cultivation technique).
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