Olive-green matcha white chocolate bar in clear film beside a white carton box reading Chocolat Blanc au Matcha with a cut-out window
Olive-green matcha white chocolate bar in clear film beside a white carton box reading Chocolat Blanc au Matcha with a cut-out window

INSTINCT White Chocolate Bar with TSUKI Culinary Matcha

White chocolate matcha bar, 70g, from INSTINCT with TSUKI culinary matcha from Japan: rich white chocolate with vegetal matcha notes. Currently unavailable.

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Who is Tsuki Matcha?

Tsuki Matcha is a Japanese matcha brand offering powders from Shizuoka and Kagoshima for drinking, lattes, cooking, and pâtisserie. Its range uses shade-grown Yabukita, from sweet ceremonial grades to more vegetal culinary matcha.

The Original uses leaves shaded for three weeks before first spring harvest, then hand-picked and stone-ground. Vanilla Matcha comes from Kagoshima volcanic soils, while all products use traditional Japanese stone-grinding.

INSTINCT white chocolate with TSUKI culinary matcha, currently unavailable

Tablette Chocolat Blanc au Matcha pairs a rich, melting white chocolate with TSUKI culinary matcha from Japan, made together with the pastry and chocolate house INSTINCT. The bar weighs 70 g and is built around a single idea: let a sweet chocolate base carry the vegetal freshness of a culinary-grade matcha rather than mask it. It is currently unavailable because of high temperatures.

What does white chocolate with matcha actually taste like here?

The white chocolate is rich and fondant, and the matcha brings vegetal freshness against it. The result is described as both sweet and umami, a combination that reads as comforting rather than sharp. The bar melts delicately and leaves subtle vegetal notes at the end of the mouthful, which is where the character of the culinary matcha comes through most clearly. If you have only met matcha as a drink, a chocolate format like this shows the same vegetal register in a softer, sweeter setting.

How to serve the 70 g TSUKI matcha bar

It works on its own, and it also holds up next to a drink. Serving it with tea, or with a well-chilled matcha latte, keeps the matcha thread running through both the cup and the bar. The 70 g size makes it easy to share across a few servings or to keep as a single indulgence.

  • Format: 70 g bar of white chocolate with matcha
  • Matcha used: TSUKI culinary matcha from Japan
  • Made with: INSTINCT, pastry and chocolate maker
  • Serving ideas: on its own, with tea, or with a cold matcha latte
  • Finish: delicate melt with subtle vegetal notes

Who is INSTINCT, and where can the bar be bought?

INSTINCT received the balance distinction in the “bonbons de chocolats” category of the 2025 Les Croqueurs de Chocolat guide. The bar itself is sold exclusively through the online shop, and only when temperatures allow, since heat is the reason it is off sale at the moment. It can also be bought in person at INSTINCT, 1488 Route de Chambéry, 38330 Saint-Ismier, near Grenoble.

Is this bar a good fit for you?

It suits matcha drinkers who want to taste the leaf in a dessert format, and it suits anyone who simply likes white chocolate and is curious about a vegetal counterpoint to it. Because heat affects availability, plan around cooler periods if you want the online option, or use the Saint-Ismier address if you are close enough to collect it in person.

Frequently asked questions

INSTINCT white chocolate with TSUKI culinary matcha, currently unavailable Here are some frequently asked questions and answers.

Is the white chocolate matcha bar available right now?

No, it is currently unavailable because of hot weather.

It is sold exclusively through the online shop when temperatures allow, and directly in store at INSTINCT.

How much does the bar weigh?

Each bar weighs 70 g.

Which matcha is used in the bar?

It uses TSUKI culinary matcha from Japan.

The bar is built to bring out the subtle taste of that culinary matcha.

What does it taste like?

Rich, melting white chocolate meets the vegetal freshness of matcha, for a result that is both sweet and umami.

The bar melts delicately and leaves subtle vegetal notes on the finish.

How is it best enjoyed?

On its own, with a cup of tea, or alongside a well-chilled matcha latte.

Who makes it?

It comes from a collaboration between the pâtisserie-chocolaterie INSTINCT and TSUKI culinary matcha.

Where can it be bought in person?

At INSTINCT, 1488 Route de Chambéry, 38330 Saint-Ismier, near Grenoble.

Has INSTINCT received any distinction?

Yes. INSTINCT was recognized by Les Croqueurs de Chocolat with the balance distinction in the chocolate bonbons category of the 2025 guide.