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Zhejiang is China’s largest matcha producer, with Hangzhou and Shaoxing regions creating over 3,000 tons annually and offering unique, rich flavor profiles.
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Zhejiang province in eastern China produces matcha with distinct characteristics shaped by its humid subtropical climate and mountainous terrain. The region’s tea cultivation dates back to the Song Dynasty, and today areas like Anji County, West Lake in Hangzhou, and Xinchang County create matcha with flavor profiles that differ from Japanese varieties. You’ll find these teas offer herbaceous notes and lighter umami compared to shade-grown Japanese matcha.
Anji County stands out for its famous Anji Bai Cha cultivar, a white tea varietal that producers increasingly use for matcha production. The mountainous landscape here provides mineral-rich, well-drained soils that contribute to the tea’s delicate, slightly sweet character. West Lake area near Hangzhou produces Longjing tea using the Longjing 43 cultivar, and some farms now process these leaves into matcha powder. The region benefits from a microclimate with persistent fog and mist that naturally moderates temperature and humidity.
Other notable areas include Xinchang County, Jinhua, Quzhou, and Tiantai. Each location brings subtle variations based on altitude, soil composition, and local processing traditions. The terrain across Zhejiang ranges from 200 to 1,000 meters elevation, creating diverse microclimates within the province.
Zhejiang matcha typically presents a more herbaceous, vegetal taste compared to Uji-grown Japanese matcha. This difference stems from cultivation methods—Zhejiang tea is often sun-grown or receives less shade coverage before harvest. Without extended shading periods, the leaves develop lower concentrations of chlorophyll and L-theanine, resulting in less pronounced umami sweetness.
What you’ll taste includes:
Traditional Chinese tea processing in Zhejiang uses pan-firing to halt oxidation, while Japanese matcha relies on steaming. This fundamental difference affects the final powder’s color and taste. Pan-firing creates a slightly toasted quality that contributes to those chestnut notes. The grinding process happens in controlled humidity and temperature environments, though mechanization is more common here than in traditional Japanese stone-milling operations.
Producers harvest young leaves during spring and sometimes autumn flushes. The leaves go through drying and grinding stages, with quality grades ranging from basic A to premium AAA. Some Zhejiang farms hold certifications including OFDC organic, EU organic, and USDA organic standards, which matters when you’re sourcing for brands or comparing suppliers.
Zhejiang matcha offers a different flavor experience at typically lower price points than Japanese options. The herbaceous profile works well in lattes and culinary applications where you want tea flavor without overpowering other ingredients. If you’re building a product line or exploring regional varieties, Zhejiang provides accessible entry points with growing quality standards. The province continues investing in research to develop cultivars and processing techniques that enhance umami content while maintaining its characteristic fresh, clean taste.