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Frequently asked questions
Shading triggers a biological response that transforms ordinary tea leaves into matcha. When farmers cover plants with tana structures 20-30 days before harvest, blocking 90-95% of sunlight, the plants panic and boost chlorophyll production by 60%. L-theanine levels surge 40% higher compared to sun-exposed leaves. The covered fields also run 2-3°C cooler, which slows growth and concentrates amino acids—this is what creates matcha’s sweet, umami-rich flavor profile that sets it apart from regular green tea.
Only the top two leaves and terminal bud meet matcha standards, and they’re hand-picked to avoid bruising that triggers oxidation. Here’s the thing: picked leaves must reach processing facilities within 3-4 hours. Any delay allows enzymatic breakdown that creates off-flavors you can’t remove later. Mechanical harvesting works 50 times faster but damages leaves and includes older growth, which is why it’s reserved for lower grades. First flush harvests in April-May produce the sweetest matcha due to slower spring growth.
Tencha is the leaf material that becomes matcha powder. After steaming, leaves are air-dried flat at 180°C instead of being rolled like sencha. Then air jets strip away stems and veins, leaving only soft leaf tissue. Quality operations remove 60-70% of the original leaf weight during this cleaning process. Inferior producers skip thorough de-stemming, which creates gritty matcha. So tencha is essentially the purified, pre-ground form—matcha is what you get after grinding tencha into fine powder.
Granite grinding stones haven’t changed since the 13th century for good reason. Each 400-pound stone set costs $20,000-30,000 and rotates at just 60 RPM, grinding only 30-40 grams hourly. That slow speed prevents heat buildup. Industrial ceramic grinders produce 5 kilograms hourly but generate heat exceeding 50°C, which destroys heat-sensitive compounds and creates burnt notes. The particle size must achieve 5-10 microns for proper suspension—stone mills deliver this consistency while keeping temperatures below 25°C.
Steam treatment happens at precisely 120°C for 20 seconds. It’s a delicate balance. Shorter steaming preserves freshness but allows oxidation to continue, while longer steaming prevents oxidation but creates flat, spinach-like flavors the Japanese call ‘naval-steamed.’ This steaming stops enzymatic activity immediately, locking in the bright green color and fresh flavor. That’s why leaves must reach processing facilities within 3-4 hours of picking—proper steaming can’t fix damage from delayed processing.
Every batch undergoes sensory evaluation by trained panels checking color vibrancy, aroma complexity, and taste balance. Laboratory testing confirms L-theanine content (ceremonial grade typically contains 20-40mg per serving), catechin levels, caffeine concentration, and particle size distribution. Packaging happens immediately in nitrogen-flushed containers to prevent oxidation. Replacing oxygen with nitrogen gas slows degradation of catechins and other antioxidants, preserving the vibrant green color and delicate flavor compounds throughout shelf life.

