---
title: "Why I Built Best-Matcha.com"
description: "Best-Matcha.com lists over 100 matcha brands with origin details, guides, and comparisons to help buyers choose with confidence."
image: "https://best-matcha.com/wp-content/uploads/maxresdefault-16.webp"
---
# Why I Built Best-Matcha.com

> Best-Matcha.com lists over 100 matcha brands with origin details, guides, and comparisons to help buyers choose with confidence.

Source: https://best-matcha.com/videos/why-i-built-best-matcha-com/
Created: 2026-03-27T11:00:00+00:00
Modified: 2026-07-30T07:44:55+00:00
Author: Emilie Schol

## Transcript

Transcript

I built a website listing more than 100 matcha brands and people keep asking why. Listen, listen. Here's the honest answer. About 6 years ago, I got into matcha, starting ordering online where on the almighty Amazon, of course, because at this time, where else? And there was not much matcha powders that had more than three stars reviews. And every single time I was buying a can of matcha, I felt like gambling. And matcha is not cheap, so gambling on matcha in this economy is this brand legit? Is it actually from Japan or where else? And why does this one cost three times more? There was no single place where I I could just compare options, see origins, understand what I was buying. So I started searching, reading, comparing brands myself. Not because I wanted to become a matcha expert, but because I was annoyed. And I'm not saying that I've tasted them all, right? I'm not that rich. But I have tasted some over the years, just trying to figure out what works for me. And that's not easy. Okay, sad story time. A sweet but inexperienced soul wanted to gift me matcha. Super thoughtful. They knew I loved it and they rightfully thought that, well, more expensive means better, right? If you know, you know. I was so sad about that because they spent time to try to find a good matcha and I'm not drinking it. So I was annoyed, really annoyed. And apparently, when I'm annoyed with something, I build a website about it. Listen, there are way worse ways of coping. I know it, you know it. So now, bestmatcha.com is online. It's breathing. It's doing its things. Over 100 brands listed on it. Guides on everything from regions, cultivar, how to prepare good matcha, health benefits from matcha. Trying to build a community of people who really enjoy matcha and just want to talk about it. I'm not trying to sell you one brand. I'm just trying to help you navigate in this confusing matcha world.

## Organization

- [Best Matcha](https://best-matcha.com/brand/best-matcha/)

## FAQ

### Why was Best-Matcha.com created?

Best-Matcha.com was created after repeated matcha purchases felt like a gamble. The founder could not find one place to compare products, check their origins, and understand why prices differed. That frustration led to personal research and brand comparisons, which eventually became a website intended to help others navigate matcha options.

### What information does Best-Matcha.com provide?

Best-Matcha.com lists more than 100 matcha brands and provides guides covering regions, cultivars, preparation, and health benefits. Its brand listings, origin details, guides, and comparisons are intended to make the available options easier to navigate for people trying to understand what they are buying.

### How many matcha brands are listed on Best-Matcha.com?

The website states that it lists more than 100 matcha brands. These listings are part of a broader resource that also includes origin details, guides, and comparisons. The aim is to give buyers a single place to explore multiple options instead of researching every brand separately from the beginning.

### Has the founder tasted every matcha brand on the site?

No. The founder explicitly says they have not tasted every listed brand. They have tasted some matcha products over the years while trying to determine what works for them, but the website’s scope should not be interpreted as a claim that every included brand or product was personally sampled.

### Does Best-Matcha.com promote one specific matcha brand?

The stated purpose is not to sell visitors one particular matcha brand. Instead, the website is intended to help people navigate a confusing market through brand listings, origin information, comparisons, and guides. It also seeks to build a community for people who enjoy matcha and want to discuss it.

## Rendered page content

- Why I Built Best-Matcha.com | Best Matcha

NEW – The Best Matcha Discovery Box. Vote for the brands YOU want to try

[Shop](https://best-matcha.com/shop/)

[Matcha<p>Matcha is finely ground Japanese green tea powder, available in ceremonial and culinary grades plus flavored blends for drinks and baking.</p>
](/shop?type=matcha)

[Brands](https://best-matcha.com/shop/brands/)

[ListBrowse all matcha brands in a filterable list.](https://best-matcha.com/shop/brands/)

[MapBrowse the map of matcha where you can see where each matcha brand is located.](https://best-matcha.com/explore/)

[Discovery Box](https://best-matcha.com/discovery-box/)

[About us](https://best-matcha.com/about-us/)

[Resources]()

[Articles](/guides)

[Videos](/videos)

Navigation menu- [Discovery Box](https://best-matcha.com/discovery-box/)
- [About us](https://best-matcha.com/about-us/)

01
[Shop](https://best-matcha.com/shop/)
- [Matcha<p>Matcha is finely ground Japanese green tea powder, available in ceremonial and culinary grades plus flavored blends for drinks and baking.</p>
](/shop?type=matcha)

01
[Brands](https://best-matcha.com/shop/brands/)
- [ListBrowse all matcha brands in a filterable list.](https://best-matcha.com/shop/brands/)
- [MapBrowse the map of matcha where you can see where each matcha brand is located.](https://best-matcha.com/explore/)

01
Resources
- [Articles](/guides)
- [Videos](/videos)

- [Best Matcha](https://best-matcha.com)
- [Videos](https://best-matcha.com/videos/)
- Why I Built Best-Matcha.com

[Videos](https://best-matcha.com/videos/)
# Why I Built Best-Matcha.com
Best-Matcha.com lists over 100 matcha brands with origin details, guides, and comparisons to help buyers choose with confidence.

[Emilie Schol](https://best-matcha.com/community/emilie-schol/)

## Speaker: Emilie Schol
Emilie Schol founded Best Matcha after a biotechnology career, bringing a methodical, transparent and enthusiast-led approach to matcha discovery.

[View profile of Emilie Schol](https://best-matcha.com/community/emilie-schol/)

## About this video

Best-Matcha.com lists over 100 matcha brands with origin details, guides, and comparisons to help buyers choose with confidence.

Statistiques

264 vues | 11 likes

Duration

1 minute, 59 seconds

Link

[Direct video link](https://www.youtube.com/watch?v=JXn4VIfmi-k)

Published

March 27, 2026

Updated

July 30, 2026

Learn more
## More videos
Watch concise Best Matcha videos about quality, preparation, history, buying advice, and the science behind authentic Japanese green tea.

### [How a Warlord Almost Destroyed Matcha](https://best-matcha.com/videos/how-a-warlord-almost-destroyed-matcha/)

Meet Oda Nobunaga, 16th century, a military genius who turned Japanese tea ceremony (chanoyu) into a political currency !
July 10, 2026

### [I Asked 100 Matcha Lovers for Their Top 5 Brands](https://best-matcha.com/videos/i-asked-100-matcha-lovers-for-their-top-5-brands/)

A matcha lover asks 100 people for their top five brands to shape a community-voted discovery box with five 10 g samples.
July 4, 2026

### [The Matcha Detail Nobody Checks—but Should](https://best-matcha.com/videos/the-matcha-detail-nobody-checks-but-should/)

Discover why matcha cultivars like Yabukita, Okumidori, and Samidori matter, and why brands should clearly disclose their blends.
June 23, 2026

### [Could the Best Matcha in 2035 Come From Outside Japan?](https://best-matcha.com/videos/could-the-best-matcha-in-2035-come-from-outside-japan/)

Could South Korea, China, or Taiwan produce top matcha by 2035 as Japan faces rising demand, aging farmers, and heat-damaged harvests?
June 19, 2026

### [Why I Bought the Same Matcha 41 Times](https://best-matcha.com/videos/why-i-bought-the-same-matcha-41-times/)

After 41 repeat matcha purchases, discover why one drinker is building a community-voted tasting box to avoid costly disappointments.
June 17, 2026

### [Why Your 2 PM Matcha May Be Ruining Your Sleep](https://best-matcha.com/videos/why-your-2-pm-matcha-may-be-ruining-your-sleep/)

Learn how a 2 PM matcha can disrupt sleep, from caffeine's 5-6 hour half-life to L-theanine's calming effects and individual sensitivity.
May 7, 2026

### [Why There Is No Single “Best Matcha”](https://best-matcha.com/videos/why-there-is-no-single-best-matcha/)

Discover why the best matcha depends on how you drink it, from traditional tea to creamy lattes and refreshing iced matcha.
May 5, 2026

### [The Secret History of Brown Matcha](https://best-matcha.com/videos/the-secret-history-of-brown-matcha/)

Discover how sun-grown brown powdered tea from Song China became Japan’s vivid green matcha through centuries of shade-growing innovation.
April 30, 2026

### [Matcha vs. Green Tea: 3 Key Differences](https://best-matcha.com/videos/matcha-vs-green-tea-3-key-differences/)

Matcha is shade-grown, stone-ground green tea powder whisked whole, with more caffeine, while green tea leaves are steeped and removed.
April 28, 2026

### [The $40 “Pick Me” Matcha Latte Scam](https://best-matcha.com/videos/the-40-pick-me-matcha-latte-scam/)

Learn why ceremonial matcha labels vary, how milk can mask bitterness, and why stronger second-harvest matcha may suit lattes.
April 7, 2026

### [Is Your Matcha Actually Lawn Clippings?](https://best-matcha.com/videos/is-your-matcha-actually-lawn-clippings/)

Discover why bad matcha tastes like lawn clippings and how quality matcha can be sweet, creamy, umami-rich, and complex in flavor.
April 4, 2026

### [How to Make Matcha Without a Whisk](https://best-matcha.com/videos/how-to-make-matcha-without-a-whisk/)

Make matcha without a whisk using an electric milk frother, cool water, and 10 to 15 seconds for a smooth, clump-free drink.
April 3, 2026

### [How Long Does Matcha Actually Last?](https://best-matcha.com/videos/how-long-does-matcha-actually-last/)

Learn how long matcha lasts unopened and after opening, why oxidation matters, and how to protect its freshness from air, light, and heat.
April 2, 2026

### [Coffee Gives You False Energy; Matcha Works Differently](https://best-matcha.com/videos/coffee-gives-you-false-energy-matcha-works-differently/)

Coffee blocks adenosine signals, while matcha combines caffeine and L-theanine for calmer, steadier alertness without jitters.
April 1, 2026

### [Japanese Matcha Label Characters Every Beginner Should Know](https://best-matcha.com/videos/japanese-matcha-label-characters-every-beginner-should-know/)

Learn four Japanese matcha label terms: matcha, origin, harvest, and stone-mill grinding, to choose quality tea with confidence.
March 31, 2026

### [Why Your Matcha Is Gritty and Clumpy](https://best-matcha.com/videos/why-your-matcha-is-gritty-and-clumpy/)

Learn why matcha gets gritty and clumpy, and how sifting the powder before adding water creates a smoother, better-tasting cup.
March 30, 2026

### [Why Your Matcha Turned Yellow—and How to Prevent It](https://best-matcha.com/videos/why-your-matcha-turned-yellow-and-how-to-prevent-it/)

Learn why matcha turns yellow or brown and how airtight fridge storage preserves its green color, flavor, and freshness.
March 25, 2026

### [What First-Harvest Matcha Means](https://best-matcha.com/videos/what-first-harvest-matcha-means/)

Learn why first-harvest matcha, or ichibancha, offers sweeter, smoother flavor, less bitterness, and a higher price than later harvests.
March 24, 2026

### [Buying Matcha on Amazon? Check This First](https://best-matcha.com/videos/buying-matcha-on-amazon-check-this-first/)

Learn how to buy matcha on Amazon wisely by checking its origin, color, and reviews from people who actually drink matcha.
March 23, 2026

### [How to Judge Matcha Quality Before You Buy: 4 Easy Tests](https://best-matcha.com/videos/how-to-judge-matcha-quality-before-you-buy-4-easy-tests/)

Can't taste matcha before buying? Here's how I judge quality so I don't have to gamble everytime I find a new matcha brand.
March 22, 2026

### [Uji vs. Kagoshima Matcha: What No One Tells You](https://best-matcha.com/videos/uji-vs-kagoshima-matcha-what-no-one-tells-you/)

Compare Uji and Kagoshima matcha, from Uji’s heritage to Kagoshima’s sweeter, more affordable profile shaped by volcanic soil.
March 21, 2026

### [Why Your Matcha Tastes Bitter—and How to Fix It](https://best-matcha.com/videos/why-your-matcha-tastes-bitter-and-how-to-fix-it/)

Stop bitter matcha by using 70°C water instead of boiling water, then learn two easy ways to cool it without a thermometer.
March 20, 2026

### [Ceremonial vs. Culinary Matcha: Which Should You Buy?](https://best-matcha.com/videos/ceremonial-vs-culinary-matcha-which-should-you-buy/)

Learn the real differences between ceremonial and culinary matcha, why labels mislead, and how to choose matcha for sipping or lattes.
March 19, 2026

### [Skip This Matcha: 3 Instant Red Flags](https://best-matcha.com/videos/skip-this-matcha-3-instant-red-flags/)

Learn three instant red flags when buying matcha online, from missing origins and dull color to suspiciously cheap prices.
March 18, 2026

### [Why Finding Good Matcha Online Is So Hard](https://best-matcha.com/videos/why-finding-good-matcha-online-is-so-hard/)

Learn why buying matcha online is confusing, from vague labels and fake reviews to price gaps, and how to find better options.
March 17, 2026

Best MatchaIndependent matcha directory: compare 119+ Japanese matcha brands by grade, origin and certification, with honest buying guides and no affiliate links.

Useful links

[About us](/about-us)

[Contact](/contact)

[Llms.txt](/llms.txt)

[Sitemap](/sitemap)

[Videos](/videos)

[How a Warlord Almost Destroyed Matcha](https://best-matcha.com/videos/how-a-warlord-almost-destroyed-matcha/)

[I Asked 100 Matcha Lovers for Their Top 5 Brands](https://best-matcha.com/videos/i-asked-100-matcha-lovers-for-their-top-5-brands/)

[The Matcha Detail Nobody Checks—but Should](https://best-matcha.com/videos/the-matcha-detail-nobody-checks-but-should/)

[Could the Best Matcha in 2035 Come From Outside Japan?](https://best-matcha.com/videos/could-the-best-matcha-in-2035-come-from-outside-japan/)

[Why I Bought the Same Matcha 41 Times](https://best-matcha.com/videos/why-i-bought-the-same-matcha-41-times/)

[Articles](/knowledge)

[Matcha Industry Insights](https://best-matcha.com/guides/industry-insights/)

[Matcha Community Stories](https://best-matcha.com/guides/community-stories/)

[Matcha Trends and Social](https://best-matcha.com/guides/trending-social/)

[Sustainable and Ethical Matcha](https://best-matcha.com/guides/sustainability-ethics/)

[Matcha Quality Testing](https://best-matcha.com/guides/quality-testing/)

[Brands](/brand)

[Yōko Matcha](https://best-matcha.com/shop/yoko-matcha/)

[Best Matcha](https://best-matcha.com/brand/best-matcha/)

[Tsuki Matcha](https://best-matcha.com/shop/tsuki/)

[Matcha Wellness](https://best-matcha.com/shop/wellness/)

[T2 Tea](https://best-matcha.com/shop/t2/)

[Products](/products)

[Deluxe First-Harvest Latte Grade Matcha](https://best-matcha.com/shop/tea-master-little-tokyo/deluxe-first-harvest-latte-grade-matcha/)

[Nakamura Tokichi Ukishima-no-Shiro Usucha Grade Matcha](https://best-matcha.com/shop/nakamura-tokichi-honten/mc1/)

[Nakamura Tokichi Honten Matcha Ato-Mukashi Koicha Grade](https://best-matcha.com/shop/nakamura-tokichi-honten/mc11/)

[Nakamura Tokichi Honten Matcha Uji-no-Mukashi Koicha Grade](https://best-matcha.com/shop/nakamura-tokichi-honten/mc10/)

[Nakamura Tokichi Genmaicha with Matcha](https://best-matcha.com/shop/nakamura-tokichi-honten/bp3-100/)

[Glossary](/knowledge/glossary)

[Uji Tea Cultivars](https://best-matcha.com/glossary/uji-tea-cultivars/)

[Miscellaneous Matcha Products](https://best-matcha.com/glossary/miscellaneous-matcha-products/)

[Matcha Accessories](https://best-matcha.com/glossary/matcha-accessories/)

[Matcha Products](https://best-matcha.com/glossary/matcha-products/)

[Sayamakaori](https://best-matcha.com/glossary/sayamakaori/)

Compliance

[Legal notice](/compliance/notice)

[Privacy](/compliance/privacy)

[Terms](/compliance/terms)

---

## Site identity

- Organization: Best Matcha
- Description: Independent matcha directory: compare 119+ Japanese matcha brands by grade, origin and certification, with honest buying guides and no affiliate links.
- Website: https://best-matcha.com


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