---
title: "Why I Bought the Same Matcha 41 Times"
description: "After 41 repeat matcha purchases, discover why one drinker is building a community-voted tasting box to avoid costly disappointments."
image: "https://best-matcha.com/wp-content/uploads/maxresdefault-4.webp"
---
# Why I Bought the Same Matcha 41 Times

> After 41 repeat matcha purchases, discover why one drinker is building a community-voted tasting box to avoid costly disappointments.

Source: https://best-matcha.com/videos/why-i-bought-the-same-matcha-41-times/
Created: 2026-06-17T15:20:41+00:00
Modified: 2026-07-30T07:44:55+00:00
Author: Emilie Schol

## Transcript

Transcript

I have a confession to make. I have bought the same matcha 41 times. Not because I love Yes, yes, I love it. But that's not the only reason. It's because I can't find anything better. Let me show you something embarrassing. I'm not lying. Same brand, same tin. I don't want to do the math. That's embarrassing. Because here what's happened every time I try to branch out. I see a brand on [music] TikTok, on Instagram, or reviews on, for example, Amazon. Great reviews, great packaging, [music] looks amazing. So, I order it. $35 to $40. Let's splurge. I wait 1 week, I open it, I whisk it. And often, it doesn't match the expectations. There are some brands that I did not finish. Talk about throwing money out the window. So, what do I do? Back to the same tin again. And I know I'm not the only one because the one thing that I keep seeing in the matcha community is, "What brand should I try next?" We're all in the same boat. And then, I realize, when tasting exists, you have packs of different coffee samples, cheese boards, but matcha? There is no solution? I'm going to build the solution. A matcha discovery box. Five brands, 10 g per sample. But the twist? I'm not choosing the brands, you are. Let's make the matcha community vote who gets in. And there might be here and there one featured brand. Because yes, some brands are really confident that you will like them. Let's try them. So, if you're tired of gambling $40 here and there and keep being disappointed, vote for the five brand that you want to try. The link is in my bio. Because 6 years stuck on the same matcha, it's too much.

## Organization

- [Best Matcha](https://best-matcha.com/brand/best-matcha/)

## FAQ

### Why did the speaker buy the same matcha 41 times?

The speaker repeatedly purchased the same brand and tin because attempts to find something better often failed to meet expectations. Although the familiar matcha was well liked, affection was not the only reason for returning to it. Disappointing experiences with other brands repeatedly pushed the speaker back to the dependable choice.

### What happened when the speaker tried unfamiliar matcha brands?

The speaker discovered brands through TikTok, Instagram, and Amazon reviews, then ordered products with appealing packaging and strong reviews. After waiting, opening, and whisking them, the matcha often failed to match expectations. Some tins were not finished, so the speaker returned to buying the same familiar matcha again.

### What problem is the proposed matcha discovery box meant to solve?

The discovery box is intended to reduce the frustration of spending money on full matcha tins that may disappoint. By offering multiple smaller samples, it creates a tasting format comparable to sample packs or tasting boards in other categories. The idea arose from repeated difficulty finding a satisfying alternative brand.

### What does the community-led matcha discovery box contain?

The proposed box contains five matcha brands, with 10 grams supplied for each sample. Rather than having the speaker determine the full selection, members of the matcha community vote on which brands should be included. The transcript also says a featured brand may occasionally appear in the box.

### How can matcha drinkers help choose brands for the tasting box?

Matcha drinkers can vote for the five brands they want to try by following the link in the speaker’s bio. Those community choices are intended to determine which brands enter the discovery box, although the speaker notes that an occasional featured brand may also be included for participants to sample.

## Rendered page content

- Why I Bought the Same Matcha 41 Times | Best Matcha

NEW – The Best Matcha Discovery Box. Vote for the brands YOU want to try

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[Matcha<p>Matcha is finely ground Japanese green tea powder, available in ceremonial and culinary grades plus flavored blends for drinks and baking.</p>
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- Why I Bought the Same Matcha 41 Times

[Videos](https://best-matcha.com/videos/)
# Why I Bought the Same Matcha 41 Times
After 41 repeat matcha purchases, discover why one drinker is building a community-voted tasting box to avoid costly disappointments.

[Emilie Schol](https://best-matcha.com/community/emilie-schol/)

## Speaker: Emilie Schol
Emilie Schol founded Best Matcha after a biotechnology career, bringing a methodical, transparent and enthusiast-led approach to matcha discovery.

[View profile of Emilie Schol](https://best-matcha.com/community/emilie-schol/)

## About this video

After 41 repeat matcha purchases, discover why one drinker is building a community-voted tasting box to avoid costly disappointments.

Statistiques

30 vues | 1 likes

Duration

1 minute, 39 seconds

Link

[Direct video link](https://www.youtube.com/watch?v=tQZhFSPOydg)

Published

June 17, 2026

Updated

July 30, 2026

Learn more
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[The Matcha Detail Nobody Checks—but Should](https://best-matcha.com/videos/the-matcha-detail-nobody-checks-but-should/)

[Could the Best Matcha in 2035 Come From Outside Japan?](https://best-matcha.com/videos/could-the-best-matcha-in-2035-come-from-outside-japan/)

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[Nakamura Tokichi Honten Matcha Uji-no-Mukashi Koicha Grade](https://best-matcha.com/shop/nakamura-tokichi-honten/mc10/)

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---

## Site identity

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