--- title: "Sunday Natural / Yoshi En: German Retailer of Japanese Tea" description: "Sunday Natural and Yoshi En offer organic Japanese matcha in premium, super premium, and ceremonial grades, including the Haruno blend." image: "https://best-matcha.com/wp-content/uploads/3592-sunday-natural-yoshi-en-youtube-logo.webp" --- # Sunday Natural / Yoshi En: German Retailer of Japanese Tea > Sunday Natural and Yoshi En offer organic Japanese matcha in premium, super premium, and ceremonial grades, including the Haruno blend. Source: https://best-matcha.com/shop/sunday-natural-yoshi-en Created: 2025-06-05T04:43:03+00:00 Modified: 2026-08-05T13:45:06+00:00 Author: Emilie Schol **Sunday Natural/Yoshi En** represents a unique fusion of German precision and Japanese tea tradition, founded in 2013 by Jörg Schweikart. What began as a deep respect for authentic tea culture has evolved into a mission to deliver *premium organic matcha* from Kagoshima’s finest estates to discerning tea enthusiasts worldwide. ### Where German Rigor Meets Japanese Mastery The brand’s philosophy centers on single-origin excellence sourced directly from family-run farms in Japan’s most celebrated tea regions. **Yoshi En** (meaning “good garden” in Japanese) brings together more than 20 tea experts from over 10 countries who an unwavering commitment to quality and tradition. Every tea undergoes rigorous testing in independent German laboratories following HACCP food safety guidelines. This meticulous approach ensures that each harvest meets the highest standards for purity and potency, free from pesticides and harmful substances. ### Certified Organic, Authentically Japanese All **Sunday Natural/Yoshi En matcha** carries both EU organic certification and JAS (Japanese Agricultural Standard) certification dating back to 1985. The brand offers a carefully curated range spanning *Premium*, *Super Premium*, and *Ceremonial grade* matcha, with their flagship **Haruno blend** rebalanced annually by master blenders to maintain consistent excellence despite natural harvest variations. The crown jewel of their collection, the **Ikkyu ceremonial grade**, undergoes traditional stone milling in Uji using granite stones. This time-honored process preserves delicate nutrients while achieving the signature velvety texture that defines exceptional matcha. ### Direct Relationships, Fair Practices Sunday Natural/Yoshi En champions direct partnerships with tea farmers in Kagoshima and Shizuoka, ensuring fair wages and safe working conditions. Their team personally visits partner farms to cultivate relationships that yield exclusive small-batch rarities unavailable elsewhere. The *tencha* leaves destined for matcha undergo weeks of careful shading to amplify chlorophyll and L-theanine content. Processing follows the traditional *asamushi* steaming method—lasting just 20-40 seconds—to preserve delicate flavor nuances. ### Complex Flavor, Conscious Sourcing Each blend features carefully selected cultivars including **Saemidori**, **Okumidori**, and **Yabukita**, contributing unique characteristics to create complex flavor profiles. The result delivers elegant bitterness balanced with subtle sweetness and fully developed *umami*—a savory depth that creates lasting impressions far beyond simple green tea flavor. For matcha enthusiasts seeking authenticity backed by scientific rigor, Sunday Natural/Yoshi En offers more than premium tea—they provide a bridge between centuries-old Japanese tradition and modern quality assurance. --- ## Site identity - Organization: Best Matcha (Emilie Schol) - Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices. - Website: https://best-matcha.com ```json [{"@type":"WebPage","url":"https:\/\/best-matcha.com\/shop\/sunday-natural-yoshi-en","isPartOf":{"@id":"https:\/\/best-matcha.com#website"},"publisher":{"@id":"https:\/\/best-matcha.com#organization"},"inLanguage":"en-US","datePublished":"2025-06-05T04:43:03+00:00","dateModified":"2026-08-05T13:45:06+00:00","primaryImageOfPage":{"@type":"ImageObject","url":"https:\/\/best-matcha.com\/wp-content\/uploads\/3592-sunday-natural-yoshi-en-youtube-logo-1024x1022.webp","width":1024,"height":1022,"caption":"Sunday Natural\/Yoshi En YouTube channel logo"},"breadcrumb":{"@id":"https:\/\/best-matcha.com\/shop\/sunday-natural-yoshi-en#breadcrumb"},"mainEntity":{"@id":"https:\/\/best-matcha.com\/shop\/sunday-natural-yoshi-en#brand"},"hasPart":[{"@type":"Question","name":"What makes Sunday Natural\/Yoshi En's Haruno blend different from their other matcha offerings?","acceptedAnswer":{"@type":"Answer","text":"The Haruno blend represents Sunday Natural\/Yoshi En's commitment to consistent excellence through annual rebalancing. Unlike their single-cultivar options, Haruno combines Saemidori, Okumidori, and Yabukita cultivars in carefully adjusted proportions each year.This annual rebalancing process allows their tea experts to adapt to each harvest's unique characteristics, ensuring the Haruno blend maintains its signature profile of elegant bitterness dancing with subtle sweetness, regardless of seasonal variations in individual cultivar performance."}},{"@type":"Question","name":"How does the Sakamoto Tea Farm's Bokashi fertilizer impact Sunday Natural\/Yoshi En's matcha quality?","acceptedAnswer":{"@type":"Answer","text":"Sakamoto Tea Farm's unique Bokashi fertilizer sets Sunday Natural\/Yoshi En's matcha apart through innovative soil enrichment. This special fertilizer combines:Body-compatible by-products from Shibushi's local industryGround elements from the region's sedimentary rockAbundant microorganisms compared to synthetic fertilizersThe sedimentary rock acts as a nutrient reservoir that tea plant roots normally cannot access. The Bokashi process makes these minerals bioavailable, creating a thriving ecosystem that enhances the umami depth and complex flavor profiles in their matcha."}},{"@type":"Question","name":"Why does Sunday Natural\/Yoshi En's Super Premium grade include ceremonial matcha ikkyu?","acceptedAnswer":{"@type":"Answer","text":"The Super Premium grade incorporates ceremonial matcha ikkyu (first-class ceremonial grade) to deliver the pinnacle of Sunday Natural\/Yoshi En's craftsmanship. This ikkyu designation represents matcha that undergoes traditional granite stone milling in Uji, preserving optimal nutrient retention and creating the signature velvety texture.The inclusion of ikkyu in their Super Premium ensures fully developed umami and the complex sensory symphony that distinguishes their highest tier from standard ceremonial grades available elsewhere."}},{"@type":"Question","name":"What's unique about the 98% shading process at Sunday Natural\/Yoshi En's partner farms?","acceptedAnswer":{"@type":"Answer","text":"Sunday Natural\/Yoshi En's partner farms, particularly Sakamoto Tea Farm, employ a distinctive graduated shading technique that slowly filters up to 98% of sunlight. Rather than immediately blocking all light, they use varying thicknesses of shading material to gradually reduce sun exposure.This methodical approach motivates tea plants to produce larger, more tender leaves with significantly higher chlorophyll content. The slow process prevents growth shock while maximizing the L-theanine and chlorophyll concentrations that give Sunday Natural\/Yoshi En's matcha its revitalizing energy and vibrant color."}},{"@type":"Question","name":"How does J\u00f6rg Schweikart's vision influence Sunday Natural\/Yoshi En's international tea expertise?","acceptedAnswer":{"@type":"Answer","text":"Founded by J\u00f6rg Schweikart in 2013, Sunday Natural\/Yoshi En reflects his vision of fusing German precision with Japanese tradition. This philosophy manifests in their international team of 20+ tea experts from over 10 countries, creating a unique multicultural approach to traditional tea culture.This diverse expertise allows Sunday Natural\/Yoshi En to serve as both a purveyor of quality teas and an ambassador for contemporary tea culture, bridging ancient Japanese practices with modern global understanding while maintaining rigorous standards through independent German lab testing and HACCP food safety guidelines."}}],"@id":"https:\/\/best-matcha.com\/shop\/sunday-natural-yoshi-en#webpage"},{"@type":"Brand","name":"Sunday Natural\/Yoshi En","slogan":"German precision meets Japanese matcha tradition since 2013","description":"Sunday Natural and Yoshi En offer organic Japanese matcha in premium, super premium, and ceremonial grades, including the Haruno blend.","url":"https:\/\/best-matcha.com\/shop\/sunday-natural-yoshi-en","logo":{"@type":"ImageObject","url":"https:\/\/best-matcha.com\/wp-content\/uploads\/3592-sunday-natural-yoshi-en-youtube-logo-1024x1022.webp","width":1024,"height":1022,"caption":"Sunday Natural\/Yoshi En YouTube channel logo"},"image":{"@type":"ImageObject","url":"https:\/\/best-matcha.com\/wp-content\/uploads\/3592-sunday-natural-yoshi-en-youtube-logo-1024x1022.webp","width":1024,"height":1022,"caption":"Sunday Natural\/Yoshi En YouTube channel logo"},"sameAs":["https:\/\/www.sunday.de\/en\/","https:\/\/www.youtube.com\/@Sunday_Natural","https:\/\/www.instagram.com\/yoshien\/","https:\/\/www.instagram.com\/sundaynatural_en\/","https:\/\/www.google.com\/maps?cid=8376250498416466891"],"mainEntityOfPage":{"@id":"https:\/\/best-matcha.com\/shop\/sunday-natural-yoshi-en#webpage"},"subjectOf":{"@id":"https:\/\/best-matcha.com\/shop\/sunday-natural-yoshi-en#products"},"@id":"https:\/\/best-matcha.com\/shop\/sunday-natural-yoshi-en#brand"}] ```