---
title: "Steeped Tea: Ontario Tea Company, Now Sipology"
description: "Steeped Tea, now Sipology, offers flavored matcha powders, including peppermint, strawberry, pineapple, lemon, vanilla, and mocha."
image: "https://best-matcha.com/wp-content/uploads/2025/09/Logo_Sipology_c_79BC43.svg"
---
# Steeped Tea: Ontario Tea Company, Now Sipology

> Steeped Tea, now Sipology, offers flavored matcha powders, including peppermint, strawberry, pineapple, lemon, vanilla, and mocha.

Source: https://best-matcha.com/shop/steeped
Created: 2025-08-28T13:29:33+00:00
Modified: 2026-08-05T13:45:02+00:00
Author: Emilie Schol

**Steeped Tea** (now operating as Sipology) began with a transformative moment in 2006 when founders Tonia and Hatem Jahshan discovered the remarkable difference between loose-leaf tea and conventional tea bags during a retreat in Nova Scotia. That single cup of Earl Grey de la Crème sparked a mission to bring premium loose-leaf tea—and *innovative flavored matcha powders*—to North American homes through a direct sales model that builds community around quality tea.

### From Dragons’ Den to Direct Sales Success

The brand’s credibility skyrocketed in 2012 when Tonia and Hatem pitched their vision on CBC’s Dragons’ Den, securing $250,000 in funding and partnerships with investors Jim Treliving and David Chilton. What started in a basement has grown into a multi-million dollar company with over 6,000 consultants across Canada and the United States. **Steeped Tea** has been recognized as one of Canada’s PROFIT 500 Fastest-Growing Companies, while Tonia earned recognition from Ernst & Young and Forbes as a top female entrepreneur.

### Matcha Innovation Meets Real Ingredients

While many brands offer traditional matcha, **Steeped Tea** distinguishes itself through *creative flavored matcha options* designed for modern lifestyles. Their line includes ten unsweetened varieties and six lightly sweetened options in flavors like vanilla, chocolate, and peach—formulated specifically for cold preparation to appeal to North American preferences. Every product contains real, whole ingredients without artificial colors, flavors, or preservatives.

As a member of the Ethical Tea Partnership, the company maintains rigorous quality standards and works closely with Health Canada and the FDA to ensure product safety and compliance.

### Beyond Tea: A Wellness Philosophy

The Sipology catalog extends beyond matcha to include:

- Kombucha products with lab-certified scoby starters

- Color-changing fruit teas that create engaging tea experiences

- HEAL-THY SELF medicinal tea line paired with essential oils

- Premium loose-leaf tea blends and accessories

What sets **Steeped Tea** apart is their commitment to connection. Each product serves as a catalyst for bringing people together—whether through consultant-hosted tea parties, online Facebook events, or simply sharing a cup at home. The brand proves that *quality matcha and tea* can be both accessible and community-driven, transforming an ancient tradition into something fresh, approachable, and genuinely Canadian.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


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Pineapple Punch Matcha focuses specifically on pineapple flavoring without the banana pieces, offering a more targeted tropical taste profile.Both are formulated to be enjoyed cold and contain no artificial colors or preservatives, but the Fruit Punch variety provides texture from the real banana pieces while Pineapple Punch delivers a cleaner, more focused pineapple experience."}},{"@type":"Question","name":"Since Steeped Tea rebranded to Sipology, are the matcha products still the same quality?","acceptedAnswer":{"@type":"Answer","text":"Yes, the matcha quality standards remained consistent through the rebrand from Steeped Tea to Sipology. The company maintained their commitment to high-grade matcha specifically formulated for cold preparation.The rebrand in the years following their 2012 Dragons' Den success was primarily about expanding beyond traditional teas into broader beverage and wellness products, not changing their core tea quality standards. 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```