---
title: "PureChimp: Family Brand, Matcha and Skincare Since 2013"
description: "PureChimp offers Japanese ceremonial matcha alongside mint and turmeric blends, with natural, vegan recipes free from additives and fillers."
image: "https://best-matcha.com/wp-content/uploads/3591-purechimp-youtube-logo.webp"
---
# PureChimp: Family Brand, Matcha and Skincare Since 2013

> PureChimp offers Japanese ceremonial matcha alongside mint and turmeric blends, with natural, vegan recipes free from additives and fillers.

Source: https://best-matcha.com/shop/purechimp
Created: 2025-08-15T12:30:09+00:00
Modified: 2026-08-05T13:44:43+00:00
Author: Emilie Schol

**PureChimp** started in 2013 when founder Dean Legg began blending matcha in his family kitchen, driven by a simple goal: make authentic Japanese matcha accessible to everyone seeking a healthier alternative to coffee. What began as a small operation has grown into a recognized brand generating £1.75M in annual revenue, yet the commitment to quality and authenticity remains unchanged.

### From Kitchen Startup to Matcha Authority

Dean Legg’s journey reflects the brand’s core philosophy—*quality over shortcuts*. Rather than diluting standards for rapid growth, **PureChimp** focused on sourcing ceremonial grade matcha directly from Japan, ensuring every batch meets traditional quality benchmarks. This dedication resonates with customers: their products consistently earn ratings above 4.3 stars, with over 15,000 reviews across their range.

The brand offers matcha in practical sizes, from 50g starter packs to 100g options for regular drinkers. Each product maintains ceremonial quality standards while remaining approachable for both matcha newcomers and experienced enthusiasts.

### Natural, Vegan, and Planet-Conscious

**PureChimp** keeps ingredients simple: 100% natural, vegan matcha with no additives or fillers. This transparency extends beyond the product itself. As a member of 1% for the Planet, the company commits one percent of revenue to environmental causes, connecting *daily wellness choices* to broader ecological impact.

The brand positions matcha not as a trendy superfood but as a sustainable lifestyle shift. Customers discover steady energy without the coffee crash, plus the cognitive benefits that have made matcha central to Japanese tea ceremonies for centuries.

### Why Matcha Enthusiasts Choose PureChimp

Several factors distinguish **PureChimp** in the competitive matcha marketplace:

- **Ceremonial grade consistency**—every batch meets traditional Japanese quality standards

- *Transparent sourcing* from verified Japanese tea farms

- High customer satisfaction with thousands of verified reviews

- Environmental commitment through 1% for the Planet membership

The brand’s growth from family kitchen to £1.75M business proves that focusing on authentic quality creates lasting customer relationships. **PureChimp** doesn’t chase trends or make exaggerated health claims. Instead, they deliver consistent, ceremonial grade matcha that helps people transition from coffee to a calmer, more focused energy source—one cup at a time.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


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