---
title: "PerfectTed: UK Energy Brand Sourcing Uji Since 2021"
description: "PerfectTed pairs ceremonial Uji matcha powder with flavored powders, canned matcha lattes, and Nespresso pods for varied energy needs."
image: "https://best-matcha.com/wp-content/uploads/2025/09/PerfectTed_Logo_New_2023_1.webp"
---
# PerfectTed: UK Energy Brand Sourcing Uji Since 2021

> PerfectTed pairs ceremonial Uji matcha powder with flavored powders, canned matcha lattes, and Nespresso pods for varied energy needs.

Source: https://best-matcha.com/shop/perfect-ted
Created: 2025-08-08T20:49:39+00:00
Modified: 2026-08-05T13:44:34+00:00
Author: Emilie Schol

**PerfectTed** launched in 2021 with a clear mission: to prove that energy drinks don’t have to compromise your health. Founded by Marisa Poster alongside brothers Teddie and Levi Levenfiche, this London-based brand has become Europe’s fastest-growing matcha energy drink company, reaching over 3,500 retail locations in just three years.

### From Personal Challenge to Market Disruption

The brand’s origin story is deeply personal. Marisa, managing ADHD and anxiety during her studies at Imperial College Business School, discovered that traditional coffee and energy drinks left her with debilitating jitters and crashes. When she switched to matcha, everything changed—sustained energy without the negative side effects became her reality.

Relocating to the UK in 2020, she noticed a glaring gap: quality matcha products were scarce, and the energy drink market felt exclusionary with its hypermasculine branding. **PerfectTed** was born to fill this void, creating an inclusive alternative that prioritises both function and wellbeing.

### Dragons’ Den Success and Rapid Growth

In March 2023, Marisa and Teddie appeared on BBC’s *Dragons’ Den* and made history. They received offers from all five Dragons, ultimately partnering with Steven Bartlett and Peter Jones for £50,000. The exposure catapulted them from £7,000 in monthly sales to over £1 million within two years.

Today, **PerfectTed** has achieved a remarkable 5,000% growth rate and recently secured a £140 million valuation—making it the most successful Dragons’ Den venture to date. The brand now generates projected annual revenues exceeding £12 million.

### Premium Matcha, Proven Results

What sets PerfectTed apart is their uncompromising commitment to quality:

- **Ceremonial grade matcha** sourced exclusively from Uji, Japan—the region renowned for producing the world’s finest matcha

- 80mg of naturally occurring caffeine per 250ml can, delivering 4-6 hours of *sustained energy*

- High L-theanine content for focus without jitters

- Real fruit flavours including Apple Raspberry, Juicy Peach, and Pear Ginger

### Beyond Energy Drinks

PerfectTed’s product range extends beyond ready-to-drink cans. Their ceremonial grade matcha powder and convenient **Matcha Latte RTD cans** have made them the exclusive matcha partner for Joe & The Juice and Blank Street Coffee globally. With distribution across Tesco, Waitrose, and Holland & Barrett, they’re making premium matcha accessible to everyone seeking natural, sustained energy.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


```json
[{"@type":"WebPage","url":"https:\/\/best-matcha.com\/shop\/perfect-ted","isPartOf":{"@id":"https:\/\/best-matcha.com#website"},"publisher":{"@id":"https:\/\/best-matcha.com#organization"},"inLanguage":"en-US","datePublished":"2025-08-08T20:49:39+00:00","dateModified":"2026-08-05T13:44:34+00:00","primaryImageOfPage":{"@type":"ImageObject","url":"https:\/\/best-matcha.com\/wp-content\/uploads\/2025\/09\/PerfectTed_Logo_New_2023_1-1024x573.webp","width":1024,"height":573,"caption":"Logo of the matcha brand PerfectTed"},"breadcrumb":{"@id":"https:\/\/best-matcha.com\/shop\/perfect-ted#breadcrumb"},"mainEntity":{"@id":"https:\/\/best-matcha.com\/shop\/perfect-ted#brand"},"hasPart":[{"@type":"Question","name":"What's the difference between PerfectTed's ceremonial grade matcha powder and their flavored matcha powders in terms of caffeine content?","acceptedAnswer":{"@type":"Answer","text":"PerfectTed's ceremonial grade matcha powder contains approximately 35mg of caffeine per gram (about 1\/2 teaspoon), while their flavored matcha powders pack about 43mg per 5g serving (1 teaspoon). The flavored powders use what PerfectTed calls latte grade matcha, which comes from slightly later harvests and delivers a bolder flavor profile that pairs well with other ingredients.This means you'll get more caffeine per serving with the flavored varieties, making them ideal for those seeking sustained energy without jitters, while the ceremonial grade offers a more traditional, zen-like focus experience."}},{"@type":"Question","name":"How did Steven Bartlett's investment impact PerfectTed's growth after Dragon's Den?","acceptedAnswer":{"@type":"Answer","text":"Steven Bartlett's involvement transformed PerfectTed from a promising startup into a matcha powerhouse. After securing \u00a350,000 for 5% equity on Dragon's Den in early 2023, Bartlett invested an additional \u00a31 million and became an active mentor to founders Marisa Poster and the Levenfiche brothers.Revenue exploded from \u00a39,000 monthly in 2021 to a projected $37.5 million annuallyProducts expanded into major UK retailers including Tesco, Waitrose, and Holland & BarrettInternational expansion launched into IrelandBartlett's social media expertise and brand-building acumen accelerated their mainstream breakthrough"}},{"@type":"Question","name":"Why does PerfectTed source their matcha specifically from Uji, Japan?","acceptedAnswer":{"@type":"Answer","text":"PerfectTed sources from Uji, Japan because this region represents the terroir of matcha - a unique microclimate with misty hills and mineral-rich soil that creates an unparalleled flavor profile. Uji's centuries-old tradition produces matcha with a distinctive symphony of sweetness, umami depth, and subtle astringency that mass-market alternatives simply cannot replicate.The company maintains direct relationships with ethical farms in Uji's verdant hills, ensuring their matcha comes from plants shaded under traditional bamboo mats for 3-4 weeks before harvest. This ancient technique supercharges chlorophyll production and boosts L-theanine levels - the amino acid responsible for matcha's calming, focus-enhancing effects that PerfectTed customers seek."}},{"@type":"Question","name":"What's the caffeine difference between PerfectTed's ready-to-drink matcha lattes and their Nespresso pods?","acceptedAnswer":{"@type":"Answer","text":"PerfectTed's ready-to-drink matcha lattes contain approximately 60mg of caffeine per can, while their Nespresso pods deliver about 51mg per pod. This strategic caffeine calibration allows the brand to serve different consumption moments - the RTD cans provide a stronger energy boost for on-the-go situations, while the Nespresso pods offer a more moderate caffeine hit perfect for home brewing.Both products use PerfectTed's high-quality latte grade matcha, designed to harmonize with other ingredients while maintaining the sustained energy release that sets matcha apart from coffee's typical crash-and-burn cycle."}},{"@type":"Question","name":"How did Marisa Poster's personal ADHD experience influence PerfectTed's product development?","acceptedAnswer":{"@type":"Answer","text":"Marisa Poster's personal journey using matcha to manage her ADHD became the authentic foundation of PerfectTed's brand story. Her experience with matcha's unique combination of caffeine and L-theanine - providing sustained focus without jitters or crashes - directly shaped the company's emphasis on sustained, focused energy rather than just another caffeine product.This personal connection drives PerfectTed's commitment to sourcing high-quality ichibancha (first flush) leaves from Uji farms, ensuring maximum L-theanine content. The result is a product line specifically calibrated for consumers seeking mental clarity and sustained concentration, reflecting Poster's own needs and those of the growing community discovering matcha's cognitive benefits."}}],"@id":"https:\/\/best-matcha.com\/shop\/perfect-ted#webpage"},{"@type":"Brand","name":"PerfectTed","slogan":"Dragon's Den matcha success story since 2021","description":"PerfectTed pairs ceremonial Uji matcha powder with flavored powders, canned matcha lattes, and Nespresso pods for varied energy needs.","url":"https:\/\/best-matcha.com\/shop\/perfect-ted","logo":{"@type":"ImageObject","url":"https:\/\/best-matcha.com\/wp-content\/uploads\/2025\/09\/PerfectTed_Logo_New_2023_1-1024x573.webp","width":1024,"height":573,"caption":"Logo of the matcha brand PerfectTed"},"image":{"@type":"ImageObject","url":"https:\/\/best-matcha.com\/wp-content\/uploads\/2025\/09\/PerfectTed_Logo_New_2023_1-1024x573.webp","width":1024,"height":573,"caption":"Logo of the matcha brand PerfectTed"},"sameAs":["https:\/\/www.perfectted.com","https:\/\/www.instagram.com\/perfecttedenergy\/","https:\/\/www.linkedin.com\/company\/perfect-ted","https:\/\/www.tiktok.com\/@perfecttedenergy","https:\/\/www.youtube.com\/@perfecttedenergy","https:\/\/www.trustpilot.com\/review\/perfectted.com","https:\/\/perfect-ted.myshopify.com","https:\/\/www.google.com\/maps?cid=11557358574889194993"],"mainEntityOfPage":{"@id":"https:\/\/best-matcha.com\/shop\/perfect-ted#webpage"},"subjectOf":{"@id":"https:\/\/best-matcha.com\/shop\/perfect-ted#products"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.32,"ratingCount":105,"worstRating":"1","bestRating":"5"},"@id":"https:\/\/best-matcha.com\/shop\/perfect-ted#brand"}]
```