---
title: "Nami Matcha: Creator-Founded Brand, Yame and Kagoshima"
description: "Nami Matcha sources first-harvest matcha from Kagoshima and Yame, with single-origin Okumidori and blends of Okumidori and Saemidori."
image: "https://best-matcha.com/wp-content/uploads/3677-nami-matcha-youtube-logo.webp"
---
# Nami Matcha: Creator-Founded Brand, Yame and Kagoshima

> Nami Matcha sources first-harvest matcha from Kagoshima and Yame, with single-origin Okumidori and blends of Okumidori and Saemidori.

Source: https://best-matcha.com/shop/nami
Created: 2025-07-18T20:16:14+00:00
Modified: 2026-08-05T13:44:16+00:00
Author: Emilie Schol

**Nami Matcha** launched in July 2024 as the brainchild of Ashley Alexander, the creator behind the popular YouTube channel urmomashley. What began as a personal quest to find the perfect matcha evolved into a brand that delivers *extra dynamic energy* through premium Japanese tea. Within its first year, Nami generated over $2.5 million in sales across 139 countries, with products consistently selling out within minutes of each restock.

### From YouTube to Your Cup

Ashley’s journey to creating Nami Matcha started with countless trips to Japan and testing hundreds of matcha varieties. Her dedication to quality led her to source exclusively from Kagoshima and Fukuoka regions, two areas renowned for producing Japan’s finest tea. The brand name “Nami” emerged from Ashley’s YouTube content, where she used the phrase to describe life’s vibrant, energetic moments—a philosophy now infused into every tin.

### Single-Origin Excellence

**Nami Matcha** features carefully selected cultivars including Okumidori and Saemidori. The flagship Okumidori First Harvest matcha is a USDA organic, ceremonial grade powder known for its bright green color and balanced flavor profile. Customers describe it as smooth, nutty, and subtly sweet with a refreshing finish—perfect whether enjoyed traditionally or blended into lattes.

The brand’s Yame Matcha, sourced from Fukuoka’s mountainous terrain, offers *rich, nutty notes* without any nut allergens. This single-origin approach ensures consistency and traceability, setting Nami apart in an increasingly crowded market.

### Built on Community Connection

What distinguishes **Nami Matcha** from typical influencer brands is its authentic community engagement. Ashley created “The Matcha Mob,” an exclusive email list that provides behind-the-scenes content and early access to launches. This two-way dialogue has fostered genuine loyalty beyond typical fan relationships.

The brand has expanded through strategic pop-ups in New York and Los Angeles, with plans for a broader tour. Each event reinforces Nami’s commitment to bringing quality matcha experiences directly to customers while maintaining the approachable, relatable personality that defined Ashley’s content creation journey.

From female AAPI entrepreneurship to sustainable sourcing practices, **Nami Matcha** represents more than another celebrity product line—it’s a carefully curated brand built on authenticity, quality, and the simple joy of *making everyday moments extraordinary*.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


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```