---
title: "Matchaful: Brooklyn Brand, Shizuoka and Uji Farms"
description: "Matchaful offers ceremonial matcha sourced from a fourth-generation family farm in Shizuoka, Japan, with a smooth, naturally sweet profile."
image: "https://best-matcha.com/wp-content/uploads/3683-matchaful-youtube-logo.webp"
---
# Matchaful: Brooklyn Brand, Shizuoka and Uji Farms

> Matchaful offers ceremonial matcha sourced from a fourth-generation family farm in Shizuoka, Japan, with a smooth, naturally sweet profile.

Source: https://best-matcha.com/shop/matchaful
Created: 2025-07-21T01:38:04+00:00
Modified: 2026-08-05T13:43:54+00:00
Author: Emilie Schol

**Matchaful** emerged from founder Hannah Habes’ personal quest for natural wellness solutions, transforming her Brooklyn apartment into the launchpad for a matcha brand built on transparency and sustainability. What began in 2012 has grown into a trusted source for *organic ceremonial matcha* sourced exclusively from a fourth-generation family farm in Shizuoka Prefecture, Japan.

### Farm-to-Whisk™ Philosophy

The brand’s distinctive approach centers on direct relationships with Japanese tea farmers who have perfected their craft across generations. **Matchaful** visits their partner farm biannually, ensuring quality standards and maintaining the personal connections that define their supply chain.

This commitment extends to environmental practices. The Shizuoka farm uses solar panels for both shading tea plants and powering operations, relies on organic compost fertilization, and eliminates pesticides entirely. Every batch is ground to order and delivered within three months to prevent oxidation, guaranteeing *maximum freshness and potency*.

### Ceremonial Grade Selection

The **ceremonial matcha collection** features three distinct offerings, each showcasing the farm’s terroir and expertise. Hikari Single Origin Matcha delivers smooth, naturally sweet flavor profiles high in L-theanine, available in 30g and 100g sizes for daily enjoyment.

For those seeking refined complexity, Kiwami Single Cultivar Matcha represents hand-picked first harvest leaves with exceptional creaminess. The limited Tsuyuhikari Reserve offers collectors and enthusiasts a rare expression of traditional Japanese tea cultivation methods.

### Beyond the Bowl

While matcha remains the cornerstone, **Matchaful** has expanded thoughtfully into complementary categories. Their product range includes:

- Houjicha for roasted tea enthusiasts

- Housemade granola and chocolate crafted without refined sugars

- Curated tools, ceramics, and gift sets

- Flexible subscription options for regular matcha drinkers

### Transparency as Standard

Where many brands obscure their sourcing, **Matchaful** makes supply chain visibility central to their identity. Customers know exactly where their matcha originates, how it’s grown, and when it was ground. This single-origin focus allows the *natural characteristics of Shizuoka terroir* to shine through in every cup.

The brand’s wabi-sabi inspired cafés in Manhattan extend this philosophy into physical spaces, creating farm-to-whisk experiences that honor ancient Japanese principles while serving contemporary wellness needs.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


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