---
title: "Matcha Matcha UK: UK Brand, One Fourth-Generation Uji Farm"
description: "Matcha Matcha UK sources ceremonial matcha from a fourth-generation Uji farm, including Okumidori koicha and a Yabukita-Samidori usucha blend."
image: "https://best-matcha.com/wp-content/uploads/2025/07/matchamatcha_logo.webp"
---
# Matcha Matcha UK: UK Brand, One Fourth-Generation Uji Farm

> Matcha Matcha UK sources ceremonial matcha from a fourth-generation Uji farm, including Okumidori koicha and a Yabukita-Samidori usucha blend.

Source: https://best-matcha.com/shop/matcha-matcha-uk
Created: 2025-07-11T13:27:37+00:00
Modified: 2026-08-05T13:43:44+00:00
Author: Emilie Schol

**Matcha Matcha UK** emerged in 2023 with a clear purpose: to bridge the centuries-old tea traditions of Uji, Japan with British tea enthusiasts seeking genuine quality. The brand sources *authentic ceremonial-grade matcha* directly from Uji’s historic tea gardens, where volcanic soil and misty mountain conditions create some of the world’s finest green tea leaves.

### Rooted in Japanese Tea Heritage

Uji has cultivated premium matcha for over 800 years, perfecting techniques passed through generations of tea masters. **Matcha Matcha UK** partners with these traditional producers who still hand-pick leaves and stone-grind them using granite mills. This meticulous process preserves the delicate flavor profile and vibrant color that distinguishes ceremonial-grade matcha from commercial alternatives.

Every batch undergoes rigorous quality assessment before reaching UK customers. The brand maintains direct relationships with Uji farmers, ensuring transparency from harvest to cup.

### Sustainability Meets Tradition

The company’s approach balances reverence for ancient practices with modern environmental responsibility. Tea gardens operate without synthetic pesticides, relying instead on *natural shade-growing methods* that enhance chlorophyll content and amino acid development. These sustainable farming techniques protect local ecosystems while producing matcha with superior nutritional density.

Packaging choices reflect this environmental commitment. **Matcha Matcha UK** uses recyclable materials and minimizes shipping waste, recognizing that authentic quality extends beyond the product itself to encompass responsible business practices.

### What Sets This Matcha Apart

Several factors distinguish this brand within the growing UK matcha market:

- **Single-origin sourcing** exclusively from Uji’s premier tea-growing region

- Stone-ground processing that maintains traditional texture and flavor complexity

- Ceremonial-grade standards suitable for both traditional tea ceremonies and modern culinary applications

- Direct farm partnerships that ensure freshness and ethical production

### Bringing Authenticity to British Tables

Since launching, the brand has focused on education alongside distribution. Understanding matcha’s proper preparation and cultural significance helps customers appreciate the difference between mass-produced powder and genuinely crafted tea. Whether whisked into a frothy bowl for meditation or blended into morning lattes, *the quality remains uncompromising*.

**Matcha Matcha UK** represents a bridge between worlds—honoring Japanese tea mastery while making it accessible to a new generation of British tea drinkers who value authenticity, sustainability, and exceptional taste.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


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The addition of genmai (roasted brown rice) creates a unique nutty aroma and savory taste profile that requires careful balancing.\nThis isn't a lower-grade product with filler - it's a sophisticated blend that offers a completely different flavor experience while maintaining the same quality sourcing from their Uji family farm and traditional production methods."}},{"@type":"Question","name":"Can I still experience Matcha Matcha UK's products after their Selfridges pop-up ended?","acceptedAnswer":{"@type":"Answer","text":"Yes! While their three-month Selfridges Food Hall collaboration ended in August 2024, you can purchase all three varieties - Koicha, Usucha, and Genmai Matcha - directly through their online store.\nThey also maintain partnerships with select retailers including Planet Organic. The Selfridges pop-up was incredibly successful, generating a 45% surge in brand awareness and 20% increase in online sales, but their core business remains focused on direct-to-consumer sales and carefully chosen retail partnerships."}}],"@id":"https:\/\/best-matcha.com\/shop\/matcha-matcha-uk#webpage"},{"@type":"Brand","name":"Matcha Matcha UK","slogan":"Traditional Uji matcha, sustainably sourced since 2023","description":"Matcha Matcha UK sources ceremonial matcha from a fourth-generation Uji farm, including Okumidori koicha and a Yabukita-Samidori usucha blend.","url":"https:\/\/best-matcha.com\/shop\/matcha-matcha-uk","logo":{"@type":"ImageObject","url":"https:\/\/best-matcha.com\/wp-content\/uploads\/2025\/07\/matchamatcha_logo.webp","width":527,"height":674},"image":{"@type":"ImageObject","url":"https:\/\/best-matcha.com\/wp-content\/uploads\/2025\/07\/matchamatcha_logo.webp","width":527,"height":674},"sameAs":["https:\/\/matchamatchauk.com","https:\/\/www.instagram.com\/matchamatchauk\/","https:\/\/uk.pinterest.com\/matchamatchauk\/"],"mainEntityOfPage":{"@id":"https:\/\/best-matcha.com\/shop\/matcha-matcha-uk#webpage"},"subjectOf":{"@id":"https:\/\/best-matcha.com\/shop\/matcha-matcha-uk#products"},"@id":"https:\/\/best-matcha.com\/shop\/matcha-matcha-uk#brand"}]
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