--- title: "Matcha Crew: Finnish Café Franchise, Kagoshima Lots" description: "Matcha Crew is a Finnish matcha café franchise with nine sites across Finland, Czechia and Spain, selling numbered single-cultivar lots from Kagoshima." image: "https://best-matcha.com/wp-content/uploads/matcha-crew-brand-1.webp" --- # Matcha Crew: Finnish Café Franchise, Kagoshima Lots > Matcha Crew is a Finnish matcha café franchise with nine sites across Finland, Czechia and Spain, selling numbered single-cultivar lots from Kagoshima. Source: https://best-matcha.com/shop/matcha-crew Created: 2026-08-05T09:08:00+00:00 Modified: 2026-08-05T09:08:00+00:00 Author: Emilie Schol - Matcha Crew: Finnish Café Franchise, Kagoshima Lots NEW – The Best Matcha Discovery Box. 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It now runs nine cafés across three countries and franchises the concept. Its own matcha is numbered rather than named, and unusually the brand publishes the **[cultivar](https://best-matcha.com/glossary/cultivar) behind every number**, all sourced from organic farms in **[Kagoshima](https://best-matcha.com/glossary/kagoshima)**. [Website](https://matchacrew.com/) [Instagram](https://www.instagram.com/matcha.crew) [TikTok](https://www.tiktok.com/@matcha.crew) [Youtube](https://www.youtube.com/@matchacrew) [Facebook](https://www.facebook.com/people/Matcha-Crew/100090384575977/) [LinkedIn](https://www.linkedin.com/company/matchacrew) Videos ## Matcha Crew videos Finnish matcha café franchise, every numbered lot tied to a named cultivar Browse the gallery to see 26 videos about matcha. [Browse the matcha video gallery](https://best-matcha.com/videos) ## Matcha Crew in details **Matcha Crew** is a specialty matcha café brand founded in Helsinki by *Eva Wei* and built as a **franchise** — a model almost no other matcha brand uses. From its Kamppi flagship it has grown to nine locations across Finland, Czechia and Spain. Its own retail range is identified by number rather than name, and each number maps to a specific grade and cultivar: *Yabukita* for the culinary and premium tiers, *Saemidori* and *Okumidori* for the ceremonial ones, all from organic farms in **Kagoshima**. The shops also stock matcha from the historic Uji house *Marukyu Koyamaen*. ## About the Matcha Crew Matcha **Matcha Crew** numbers its own lots instead of naming them — and, unlike most brands that do this, publishes the grade and cultivar each number refers to. ### Own numbered range (40 g, Kagoshima, organic) - **No. 03 — culinary grade**, *Yabukita* cultivar; for baking and cooking. - **No. 60 — premium grade**, *Yabukita* cultivar. - **No. 25 — premium ceremonial**, single-cultivar *Saemidori*, sold in a tin. - **No. 89 — premium ceremonial**, a *Saemidori* and *Yabukita* blend, in pouch and can. - **No. 93 — ceremonial**, *Okumidori* cultivar. ### Other Japanese tea powders - **Hojicha no. 12** — dark-roasted, lower in caffeine. - **Genmaicha no. 15** — with roasted rice. ### Marukyu Koyamaen The shop also stocks 100 g tins from **Marukyu Koyamaen**, the long-established Uji tea house — *Midorigi*, *Byakuren* and *Wakatake* — placing well-known [Kyoto](https://best-matcha.com/glossary/kyoto) blends alongside its own Kagoshima lots. ### Tools, workshops and wholesale Bamboo and plastic whisks, matcha spoons, pouring glass bowls, and ceramics from Studio Chi and Studio Wiss. The brand also sells a ceremonial matcha chocolate bar, runs matcha workshops, and supplies wholesale accounts. ## Harvest location **Matcha Crew** sources its own-label matcha from organic farms in **Kagoshima** and publishes the cultivar for each numbered lot — a level of disclosure most café brands skip. ### Kagoshima Kagoshima Prefecture, at the southern end of Kyushu, is [Japan](https://best-matcha.com/glossary/japan)’s second-largest tea-producing region. Its warm climate and volcanic soils give an earlier harvest than Kyoto or [Shizuoka](https://best-matcha.com/glossary/shizuoka), and its matcha is typically vivid in colour with a fresh, vegetal character and pronounced sweetness. It is also the centre of large-scale organic Japanese tea cultivation, which is consistent with the brand sourcing an entirely organic own-label range there. ### Cultivars by number *Yabukita*, Japan’s most widely planted variety, carries the culinary and premium tiers (no. 03 and no. 60). *Saemidori*, valued for sweetness and low astringency, is the single cultivar behind the no. 25 ceremonial tin and is blended with Yabukita in no. 89. *Okumidori*, a late-harvesting variety with deep colour, is behind no. 93. ### Uji, via Marukyu Koyamaen The Marukyu Koyamaen tins the shop carries come from **Uji** in Kyoto Prefecture, so the range spans both the modern southern producing region and the historic centre. The brand describes its own matcha as 100% organic but does not name a certifier or certification scheme. ## Matcha Crew History **Matcha Crew Oy** was incorporated in Helsinki in December 2022 (business ID 3333785-7) by *Eva Wei*, and opened its first café the following year. Taiwanese-born, Wei had already spent over a decade building East Asian tea culture in Finland, bringing bubble tea to the country and founding the More Tea chain before turning to matcha. The concept is run as a **franchise**: the brand began franchising in 2024 and actively recruits operators beyond the Helsinki region. Its Czech sites operate through a separate entity, *Matcha Crew s.r.o.* (IČO 21135835), incorporated in January 2024 and seated at the Prague Vinohrady café. ## Frequently asked questions Here are some frequently asked questions and answers. ### Where are Matcha Crew's cafés? Nine locations across three countries, not the three the brand’s own summary suggests. Finland: the Kamppi flagship at Lapinlahdenkatu 9 in Helsinki plus an Itis Kauppahalli pop-up. Czechia: Prague Vinohrady, Prague Westfield Chodov, Prague Westfield Černý Most, and Brno Galerie Vankovka. Spain: Barcelona Eixample, a Barcelona Gràcia site listed as coming soon, and Madrid. ### Is Matcha Crew a franchise? Yes, and that is unusual in this category. Matcha Crew Oy began franchising the café concept in 2024 and actively recruits operators beyond the Helsinki region. Its Czech cafés run through a separate company, Matcha Crew s.r.o., incorporated in January 2024. So a given café may be operated by a franchisee rather than by the Finnish parent. ### What do Matcha Crew’s lot numbers mean? Each number maps to a published grade and cultivar, which is more disclosure than most numbered ranges offer. No. 03 is culinary Yabukita; no. 60 is premium Yabukita; no. 25 is a single-cultivar Saemidori ceremonial; no. 89 is a Saemidori and Yabukita ceremonial blend; no. 93 is an Okumidori ceremonial. Its hojicha (no. 12) and genmaicha (no. 15) are numbered the same way. ### Who founded Matcha Crew? Eva Wei, who incorporated Matcha Crew Oy in Helsinki in December 2022 and opened the first café in 2023. Taiwanese-born, she had already spent more than a decade promoting East Asian tea culture in Finland — she is credited with bringing bubble tea to the country and founded the More Tea chain before moving into matcha. ### Does Matcha Crew sell other brands’ matcha? Yes. Alongside its own numbered lots the shop stocks 100 g tins from Marukyu Koyamaen — Midorigi, Byakuren and Wakatake — the long-established Uji tea house. That puts well-known Kyoto blends next to its own Kagoshima-sourced lots, so the range covers both the historic centre and the modern southern producing region. ## Other brands like Matcha Crew As of August 2026, we have listed 122 brands on best-matcha.com. ### [Sunday Natural/Yoshi En](https://best-matcha.com/shop/sunday-natural-yoshi-en) Sunday Natural and Yoshi En offer organic Japanese matcha in premium, super premium, and ceremonial grades, including the Haruno blend. [View](https://best-matcha.com/shop/sunday-natural-yoshi-en) ### [Kyoto Obubu Tea Farms](https://best-matcha.com/shop/kyoto-obubu-tea-farms) Kyoto Obubu Tea Farms grows matcha in Wazuka, offering Okumidori, Samidori, and Gokou cultivars with umami, sweet, or floral profiles. [View](https://best-matcha.com/shop/kyoto-obubu-tea-farms) ### [Hattori Tea Farm](https://best-matcha.com/shop/hattori-farm) Hattori Tea Farm stone-mills seven matcha cultivars in Shizuoka, from creamy Goko and sweet Saemidori to bold Asahi and versatile Yabukita. [View](https://best-matcha.com/shop/hattori-farm) ### [Bree matcha](https://best-matcha.com/shop/bree) Bree Matcha sources Japanese matcha from Kagoshima, where volcanic soil and a warm, humid climate shape its bold, robust character. [View](https://best-matcha.com/shop/bree) ### [Encha](https://best-matcha.com/shop/encha) Encha offers organic first-harvest ceremonial and latte matcha from Uji, with delicate grassy notes and smooth umami finishes. [View](https://best-matcha.com/shop/encha) ### [Nakai Tea Farm](https://best-matcha.com/shop/nakai-farm) Nakai Tea Farm grows organic Okumidori matcha in Wazuka, including smooth Washimine and umami-rich Superior with a thick mouthfeel. [View](https://best-matcha.com/shop/nakai-farm) ### [Anatae](https://best-matcha.com/shop/anatae) ★★★★★ ★★★★★ **5.0** (100 reviews) Anatae sources organic matcha from Nishio, Kagoshima, and Shizuoka, offering ceremony, premium, classic, and yuzu options for varied uses. [View](https://best-matcha.com/shop/anatae) ### [O'sulloc](https://best-matcha.com/shop/osulloc) O'sulloc grows single-origin organic matcha on Jeju Island, offering powders for traditional preparation, lattes, smoothies, and baking. [View](https://best-matcha.com/shop/osulloc) ### [River & Stone Tea](https://best-matcha.com/shop/river-stone-tea) ★★★★★ ★★★★★ **4.0** (2 reviews) River & Stone Tea mills Wazuka tencha to order in Minneapolis on Japanese granite stones, producing only 40 grams of fresh matcha per hour. [View](https://best-matcha.com/shop/river-stone-tea) ### [Steeped Tea](https://best-matcha.com/shop/steeped) Steeped Tea, now Sipology, offers flavored matcha powders, including peppermint, strawberry, pineapple, lemon, vanilla, and mocha. [View](https://best-matcha.com/shop/steeped) ### [Mountain Rose Herbs](https://best-matcha.com/shop/mountain-rose-herbs) ★★★★★ ★★★★★ **4.8** (104 reviews) Mountain Rose Herbs sources organic ceremonial matcha from Wazuka in Kyoto Prefecture and offers it in 3-ounce jars and 1-pound sizes. [View](https://best-matcha.com/shop/mountain-rose-herbs) ### [T2 Tea](https://best-matcha.com/shop/t2) ★★★★★ ★★★★★ **2.3** (100 reviews) T2 Tea sources ceremonial matcha from Shizuoka, where tea plants are shaded for three weeks before harvest and the leaves are stone-ground. [View](https://best-matcha.com/shop/t2) ### [PARU Tea](https://best-matcha.com/shop/paru) PARU Tea mills shade-grown tencha fresh at its La Jolla shop and sources Yoshi’s Matcha from a 13th-generation organic farmer in Kawane. [View](https://best-matcha.com/shop/paru) Best MatchaIndependent matcha directory: compare 119+ Japanese matcha brands by grade, origin and certification, with honest buying guides and no affiliate links. 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It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices. - Website: https://best-matcha.com ```json [{"@type":"WebPage","url":"https:\/\/best-matcha.com\/shop\/matcha-crew","isPartOf":{"@id":"https:\/\/best-matcha.com#website"},"publisher":{"@id":"https:\/\/best-matcha.com#organization"},"inLanguage":"en-US","datePublished":"2026-08-05T09:08:00+00:00","dateModified":"2026-08-05T09:08:00+00:00","primaryImageOfPage":{"@type":"ImageObject","url":"https:\/\/best-matcha.com\/wp-content\/uploads\/matcha-crew-brand-1.webp","width":500,"height":500,"caption":"Matcha Crew brand logo"},"breadcrumb":{"@id":"https:\/\/best-matcha.com\/shop\/matcha-crew#breadcrumb"},"mainEntity":{"@id":"https:\/\/best-matcha.com\/shop\/matcha-crew#organization"},"hasPart":[{"@type":"Question","name":"Where are Matcha Crew's caf\u00e9s?","acceptedAnswer":{"@type":"Answer","text":"Nine locations across three countries, not the three the brand\u2019s own summary suggests. 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