---
title: "Matcha Love: ITO EN’s US Brand from Its Own Farms"
description: "Matcha Love by ITO EN uses shade-grown Japanese tea for ceremonial and culinary powders, sweetened mixes, tea bags, and ready-to-drink matcha."
image: "https://best-matcha.com/wp-content/uploads/2025/09/matchalove_logo.webp"
---
# Matcha Love: ITO EN’s US Brand from Its Own Farms

> Matcha Love by ITO EN uses shade-grown Japanese tea for ceremonial and culinary powders, sweetened mixes, tea bags, and ready-to-drink matcha.

Source: https://best-matcha.com/shop/love
Created: 2025-09-18T04:08:55+00:00
Modified: 2026-08-05T13:43:23+00:00
Author: Emilie Schol

**Matcha Love** bridges centuries of Japanese tea tradition with the demands of contemporary life. Born from **ITO EN**‘s legacy of authentic tea craftsmanship, this brand delivers genuine Japanese matcha in formats designed for how people actually live—from ceremonial preparation to grab-and-go convenience.

### Rooted in Japanese Tea Heritage

Since 1966, ITO EN has cultivated relationships with Japanese tea growers and refined the art of bringing premium matcha to global audiences. **Matcha Love** carries forward this commitment through carefully sourced leaves and traditional processing methods. The brand offers both *organic ceremonial grade matcha* for purists and culinary grade options for everyday cooking and baking.

This connection to Japan isn’t marketing—it’s embedded in every product. Each variety reflects the same quality standards that have made ITO EN a trusted name in authentic Japanese tea.

### Versatility Across 13 Distinct Products

The **Matcha Love** collection spans three core categories: bottled teas, matcha powders, and tea bags. This range addresses different moments throughout your day without compromising on authenticity.

- **Ready-to-drink options:** Energy shots combining matcha with green tea in sweetened and unsweetened versions

- **Professional-grade powders:** Barista Craft Blend and single-serve sticks for precise preparation

- **Innovative tea bags:** Traditional matcha plus creative blends like Blueberry + Lavender

### Meeting Modern Matcha Drinkers Where They Are

What sets this brand apart is its refusal to choose between tradition and convenience. *Ceremonial matcha* sits alongside bottled energy shots, acknowledging that the same person might want both depending on the situation. The single-serve powder sticks solve portability challenges without sacrificing quality.

Flavored varieties like Blueberry + Lavender introduce matcha to newcomers while maintaining the integrity of the base ingredient. This approach expands matcha’s appeal without diluting what makes it special—a philosophy that resonates with both devoted matcha enthusiasts and curious first-timers exploring the marketplace.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


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```