---
title: "Marukyu Koyamaen Isuzu Entry Level Grade Matcha"
description: "Marukyu Koyamaen Isuzu (Fifty Bells) is an entry-level grade Japanese matcha with a bold, sharp, tart character; 70 °C water softens its edge."
image: "https://best-matcha.com/wp-content/uploads/marukyu-koyamaen-isuzu-matcha-tin-front-label.webp"
---
# Marukyu Koyamaen Isuzu Entry Level Grade Matcha

> Marukyu Koyamaen Isuzu (Fifty Bells) is an entry-level grade Japanese matcha with a bold, sharp, tart character; 70 °C water softens its edge.

Source: https://best-matcha.com/shop/icha/marukyu-koyamaen-isuzu-entry-level-grade-matcha
Created: 2026-08-05T06:00:48+00:00
Modified: 2026-08-05T06:00:48+00:00
Author: Claude upload

- Marukyu Koyamaen Isuzu Entry Level Grade Matcha

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- Marukyu Koyamaen Isuzu Entry Level Grade Matcha

[Icha Tea](https://best-matcha.com/shop/icha)
# Marukyu Koyamaen Isuzu Entry Level Grade Matcha

Marukyu Koyamaen Isuzu (Fifty Bells) is an entry-level grade Japanese matcha with a bold, sharp, tart character; 70 °C water softens its edge.

## $28

[View at store](https://ichateashop.com/products/isuzu-matcha)
[View at store](https://ichateashop.com/products/isuzu-matcha)

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## Who is Icha Tea?
**Icha tea** is a Toronto matcha brand offering **ceremonial-grade** powder sourced exclusively from first-flush *ichibancha* leaves. Its matcha comes from four terroir-driven regions—*Uji*, [Nishio](https://best-matcha.com/glossary/nishio), Kagoshima, and [Shizuoka](https://best-matcha.com/glossary/shizuoka)—and is traditionally stone-ground to preserve vibrant colour and umami.

Plants are shaded weeks before harvest using the *Tana* system to boost chlorophyll and amino acids; only the youngest hand-picked leaves are processed. The brand maintains direct partnerships with producers in Uji and Nishio, and its farms avoid pesticides and synthetic fertilisers.

## Bold entry-level Uji matcha, sharp and tart, softer brewed at 70 °C
Marukyu Koyamaen Isuzu, also known as Fifty Bells, is an entry level grade matcha from Marukyu Koyamaen in Japan. It sits after Aoarashi in the Marukyu Koyamaen portfolio line-up and tastes bolder, with a far more decisive character and flavours steeped in sharp, tart amino acids. That tartness is the point of difference here, and it responds strongly to how the tea is whisked.

### How does Isuzu differ from Marukyu Koyamaen Aoarashi?
Aoarashi comes before Isuzu in the line-up, and Isuzu is the bolder of the two. Where a gentler entry level matcha stays reserved, Isuzu pushes forward with sharper, tarter flavour and a more assertive overall profile. Drinkers who found other entry level bowls too quiet often prefer this kind of decisive character, while anyone who dislikes tartness in a bowl of matcha should treat that trait as the main consideration before buying.

### What water temperature tames Isuzu’s tartness?
Preparing Isuzu with lower temperature water at **70 °C** significantly takes the edge off the tartness and greatly softens the flavour. That makes it a practical starting point for a first bowl, especially for anyone still calibrating their taste for sharper matcha. Whisked with hotter water, or with less hot water, Isuzu still delivers highly distinctive flavours, so it rewards a little experimenting across a range of temperatures rather than one fixed method. Keeping notes on temperature from bowl to bowl is the quickest way to find the version of Isuzu you like best.

### Which Isuzu tin and bag formats are available right now?
Isuzu is packed in several formats, each with its own purchase limit, and most are currently unavailable:

- 40 g tin, limit three per person: sold out
- 100 g tin, limit two per person: sold out
- 100 g bag, limit two per person: sold out
- **1 kg bag, one item per customer: available**
The smaller tins suit anyone wanting to sample the profile before committing, but with the 40 g and 100 g tins and the 100 g bag all sold out, the 1 kg bag is the only format that can be ordered at the moment. That volume works best for cafés, d households, or steady daily drinkers who will get through a large quantity while it is fresh. Check the listing for the current status of the smaller sizes before ordering.

## Frequently asked questions

Bold entry-level Uji matcha, sharp and tart, softer brewed at 70 °C Here are some frequently asked questions and answers.

### What is Marukyu Koyamaen Isuzu?

Isuzu is one of the entry level grade matcha from Marukyu Koyamaen in Japan. The name is also rendered as Fifty Bells.

### How does Isuzu differ from Aoarashi?

Isuzu is bolder than Aoarashi, which sits before it in the Marukyu Koyamaen line-up, and it has a far more decisive character.

### What does Isuzu taste like?

The flavor is steeped in sharp, tart amino acids, giving it a decisive rather than gentle profile.

### What water temperature works best for Isuzu?

Try preparing it with water at 70 °C. Lower temperature water takes a significant amount of the edge off the tartness and greatly softens the flavor. Prepared with hotter or less hot water, it still gives a tea with highly distinctive flavors.

### Which sizes and formats are offered?

Four options are listed: a 40 g tin, a 100 g tin, a 100 g bag, and a 1 kg bag. Only the 1 kg bag is currently available; the 40 g tin, 100 g tin, and 100 g bag are sold out.

### Are there purchase limits on Isuzu?

Yes. Each format carries its own limit: three per person for the 40 g tin, two per person for the 100 g tin and the 100 g bag, and one item per customer for the 1 kg bag.

### Can the 100 g tin be ordered right now?

No. The 100 g tin is sold out, as are the 40 g tin and the 100 g bag. The 1 kg bag is the format currently available.

## Ichea Tea: Toronto Tea House, Matcha from Four Regions
ICHA TEA sources first-flush ceremonial matcha from Uji, Nishio, Kagoshima, and Shizuoka, using traditional stone-ground processing.

### [ICHA TEA Aoarashi Ceremonial Grade Matcha from Uji](https://best-matcha.com/shop/icha/icha-tea-aoarashi-ceremonial-grade-matcha-from-uji)

Aoarashi Matcha is a ceremonial grade Uji matcha with a refreshing, bitterness-free taste for daily usucha or lattes; all sizes are currently sold out.

### [ICHA TEA Golden Bamboo Chasen Matcha Whisk](https://best-matcha.com/shop/icha/icha-tea-golden-bamboo-chasen-matcha-whisk)

Matcha whisk (golden bamboo chasen) handmade with 100 finely carved spokes, using resilient, flexible golden bamboo to whisk matcha to a smooth froth.

### [ICHA TEA Matcha Shinrei Uji Ceremonial Matcha](https://best-matcha.com/shop/icha/icha-tea-matcha-shinrei-uji-ceremonial-matcha)

Matcha SHINREI is a 50g tin of Uji, Kyoto matcha with a creamy, smooth texture, deep green character and lush umami, suited to both usucha and koicha.

### [ICHA TEA Matcha Suiu Ceremonial Uji Matcha](https://best-matcha.com/shop/icha/icha-tea-matcha-suiu-ceremonial-uji-matcha)

Matcha Suiu is a 50g tin of Uji, Kyoto ceremonial matcha blending Yabukita and Okumidori cultivars, with deep umami and sweet aroma for usucha or lattes.

### [Seiei Ceremonial Grade Matcha from Shizuoka](https://best-matcha.com/shop/icha/seiei-ceremonial-grade-matcha-from-shizuoka)

Matcha Seiei is a ceremonial-grade, shade-grown Yabukita from Kakegawa, Shizuoka, stone-milled to a creamy, umami-rich powder for usucha and lattes.

### [ICHA TEA Matcha Qing Ceremonial Grade Zhejiang Matcha](https://best-matcha.com/shop/icha/icha-tea-matcha-qing-ceremonial-grade-zhejiang-matcha)

Matcha Qing 青绿 is a ceremonial-grade Chinese matcha from Zhejiang, custom-developed by ICHA TEA: gentle umami, smooth sweetness, for usucha, lattes and baking.

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