---
title: "Cha Cha Matcha: New York Matcha Café Since 2016"
description: "Cha Cha Matcha serves stone-ground ceremonial matcha from Uji, whisking each cup to order for a silky texture and balanced umami sweetness."
image: "https://best-matcha.com/wp-content/uploads/2025/09/CHA_CHA_BLACK.webp"
---
# Cha Cha Matcha: New York Matcha Café Since 2016

> Cha Cha Matcha serves stone-ground ceremonial matcha from Uji, whisking each cup to order for a silky texture and balanced umami sweetness.

Source: https://best-matcha.com/shop/cha-cha
Created: 2025-07-14T06:49:56+00:00
Modified: 2026-08-05T13:42:04+00:00
Author: Emilie Schol

**Cha Cha Matcha** brought matcha to the streets of New York City in 2016 with a vision that extended far beyond the teacup. Founded by Conrad Sandelman and Matthew Morton in Soho, the brand transformed ceremonial-grade Japanese matcha into a cultural movement, combining authentic tea traditions with bold, contemporary design. Their signature pink aesthetic became instantly recognizable, creating spaces where ancient wellness meets modern lifestyle.

### From Soho to Social Phenomenon

What started as a single café in Manhattan’s Soho neighborhood quickly captured attention for its *unapologetically vibrant approach* to tea culture. The founders recognized that matcha’s rich history and health benefits deserved a fresh presentation for a new generation. By designing Instagram-worthy spaces filled with millennial pink walls and neon signage, they made high-quality matcha accessible and exciting to audiences who might never have stepped into a traditional tea house.

### Quality Meets Creativity

**Cha Cha Matcha** sources ceremonial-grade matcha directly from Japan, ensuring each drink delivers authentic flavor and maximum nutritional benefits. Their menu goes beyond standard preparations, offering creative interpretations that honor the ingredient’s versatility. From classic matcha lattes to iced variations and matcha-infused snacks, every item balances *innovation with respect for tradition*.

The brand’s commitment to quality extends to their retail matcha powders, allowing customers to recreate the experience at home. Each product maintains the same standards found in their cafés, giving matcha enthusiasts reliable access to premium-grade tea.

### Building Community Through Design

Beyond serving exceptional matcha, **Cha Cha Matcha** cultivates gathering spaces where community thrives. Their café locations function as creative hubs where people connect over d appreciation for wellness and aesthetics. The brand actively engages with followers through social media, hosting events and collaborations that strengthen the matcha community.

This approach has established them as more than a beverage company—they’re a lifestyle brand that demonstrates how traditional ingredients can find new relevance. Their success proves that honoring heritage while embracing contemporary culture creates something genuinely distinctive in the marketplace.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


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