---
title: "Matcha & Beyond: London Retailer, Ground to Order"
description: "Matcha & Beyond sources certified organic matcha from Kyushu and Uji, grinds it to order at the farm, and air-ships sealed packs to London."
image: "https://best-matcha.com/wp-content/uploads/3647-matcha-beyond-youtube-logo.webp"
---
# Matcha & Beyond: London Retailer, Ground to Order

> Matcha & Beyond sources certified organic matcha from Kyushu and Uji, grinds it to order at the farm, and air-ships sealed packs to London.

Source: https://best-matcha.com/shop/beyond
Created: 2025-09-18T18:10:25+00:00
Modified: 2026-08-05T13:41:55+00:00
Author: Emilie Schol

**Matcha & Beyond** brings nutritional expertise to the world of premium Japanese matcha, founded by nutritional therapist Olivia Nottin between 2017 and 2018. The brand bridges the gap between ancient tea traditions and modern wellness, offering *organic ceremonial-grade matcha* sourced directly from Japan’s most revered growing regions in Kyushu and Uji.

### Founded on Nutritional Science

What sets **Matcha & Beyond** apart is its foundation in nutritional therapy. Olivia Nottin didn’t just discover matcha—she understood its biochemical benefits and how to help people integrate this superfood into their daily routines effectively. This scientific background informs every decision, from sourcing standards to customer education.

The brand focuses on transparency and quality assurance. Each batch comes from certified organic farms in regions known for producing Japan’s finest tea leaves, where volcanic soil and careful shade-growing techniques create matcha with exceptional *umami depth and vibrant color*.

### Ceremonial-Grade Excellence from Japan’s Premier Regions

**Matcha & Beyond** sources exclusively from two legendary tea-growing areas. Uji, near Kyoto, has cultivated matcha for over 800 years and remains the gold standard for ceremonial-grade powder. Kyushu’s volcanic terrain produces tea with distinct mineral notes and smooth finish.

The ceremonial-grade designation means these leaves represent the first spring harvest—young, tender shoots stone-ground to preserve delicate flavors and maximum nutritional content. This isn’t matcha for casual baking; it’s the quality traditionally reserved for *Japanese tea ceremonies*.

### A Wellness-Centered Approach

Beyond simply selling matcha, the brand educates consumers about optimal preparation methods and the science behind matcha’s benefits. This includes guidance on:

- Proper whisking techniques to achieve the perfect consistency

- Ideal water temperatures that preserve L-theanine and catechins

- How matcha fits into various dietary approaches and wellness goals

- Understanding quality indicators like color, aroma, and texture

The nutritional therapy perspective means **Matcha & Beyond** approaches matcha as more than a beverage trend. It’s positioned as a functional food with measurable benefits—from sustained energy without jitters to antioxidant support. This evidence-based philosophy resonates with health-conscious consumers seeking authentic, high-quality matcha backed by genuine expertise.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


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Their Kyushu Island matcha comes from a Rainforest Alliance certified farm near Sakurijima volcano, where the nutrient-rich volcanic soil creates a unique terroir. Meanwhile, their Uji matcha originates from Kyoto prefecture, the historical birthplace of matcha cultivation dating back to the 12th century.This dual sourcing approach means customers can choose between the distinctive volcanic soil character of Kyushu or the traditional umami-rich smoothness that Uji's centuries-old cultivation methods produce. The company grinds both varieties to order at the farm and air-ships them to London in oxygen-free packaging to preserve freshness."}},{"@type":"Question","name":"Why did Olivia Nottin, Matcha & Beyond's founder, transition from running a London caf\u00e9 to focusing on retail and wholesale?","acceptedAnswer":{"@type":"Answer","text":"Olivia Nottin, a nutritional therapist, originally opened a London-based matcha caf\u00e9 after her 2017-2018 sourcing trips to the US and Japan. The caf\u00e9 operated successfully for two years, offering an alternative to standardized coffee shop chains with premium matcha beverages and treats.However, the caf\u00e9 permanently closed during the COVID-19 pandemic. Rather than abandon her mission to bring quality matcha to people's lives, Nottin pivoted to focus on retail and wholesale distribution, allowing her to reach a broader audience while maintaining her commitment to sourcing authentic Japanese matcha."}},{"@type":"Question","name":"How does Matcha & Beyond ensure their matcha meets both Japanese and European organic standards?","acceptedAnswer":{"@type":"Answer","text":"Matcha & Beyond maintains dual organic certification through both JAS (Japanese Agricultural Standards) and EU organic certification bodies. 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