---
title: "AVANTCHA: UAE Tea Brand Sourcing Four Matcha Regions"
description: "AVANTCHA sources matcha from Yame, Fuji, Kagoshima, and Uji, offering organic ceremonial grades and a Kagoshima cocktail blend."
image: "https://best-matcha.com/wp-content/uploads/2025/09/avantchaBlack.png"
---
# AVANTCHA: UAE Tea Brand Sourcing Four Matcha Regions

> AVANTCHA sources matcha from Yame, Fuji, Kagoshima, and Uji, offering organic ceremonial grades and a Kagoshima cocktail blend.

Source: https://best-matcha.com/shop/avantcha
Created: 2025-07-03T13:03:28+00:00
Modified: 2026-08-05T13:41:52+00:00
Author: Emilie Schol

**AVANTCHA** emerged in 2014 when Swiss entrepreneurs Markus Zbinden, Marina Rabei, and Chris Lehmann recognized an opportunity to redefine tea as a modern lifestyle experience. Operating from strategic hubs in Dubai, Bangkok, Switzerland, and the UK, this avant-garde brand brings authentic **Japanese matcha** to a global audience through *direct sourcing relationships* and unwavering quality standards.

### From Tea Gardens to Your Cup

The brand sources its **matcha** directly from specialized gardens across Japan’s most renowned tea regions—Yame, Fuji, Kagoshima, and Uji. Each cultivar tells a different story. The Yabukita from Yame delivers nutty, velvety notes with white chocolate undertones. Organic ceremonial grades from Fuji present *umami sweetness with complex mineral character*. These aren’t mass-market products—they’re shade-grown, hand-plucked, and traditionally stone-milled to preserve the vibrant green color and nuanced flavor profiles that distinguish authentic matcha.

### Beyond Ceremonial: Innovation Meets Tradition

**AVANTCHA** serves both the ceremonial matcha enthusiast and the culinary innovator. Their Organic Matcha Cocktail Grade Kagoshima—a bespoke blend of first and second harvest tencha—was specifically designed for *matcha lattes, smoothies, and culinary applications*. This versatility extends to their Organic Hojicha powder, offering deeply roasted, nutty flavors with lower caffeine for afternoon enjoyment.

The brand doesn’t just sell tea; it educates. **Matcha workshops**, barista training programs, and food-pairing events elevate tea to the cultural status of wine or specialty coffee. At their teabars in Dubai and Bangkok, visitors experience matcha ceremonies, specialty beverages, and even tea-based cocktails.

### Sustainable Luxury Without Compromise

Every product carries *organic certifications* (JAS, EU) and full traceability back to the harvest. **AVANTCHA** maintains long-term relationships with small producers, ensuring fair pricing and environmental responsibility. Their minimalist packaging—functional yet elegant—reflects a design philosophy where aesthetics and sustainability converge.

With distribution across 30+ countries and partnerships with prestigious hotels, restaurants, and retailers including Four Seasons, Mandarin Oriental, and Selfridges, **AVANTCHA** has proven that *premium tea belongs in contemporary life*. Whether you’re seeking ceremonial-grade matcha for traditional preparation or cocktail-grade powder for creative recipes, this Swiss-founded brand delivers authenticity, education, and exceptional quality in every tin.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


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Rather than accepting standard grades, they forge personal relationships with farmers in specific regions like Yame, Uji, and Kagoshima to secure cultivar-specific matcha that meets European luxury standards.This approach results in their unique collection featuring rare cultivars like Seimei and Okumidori, stone-ground to ultra-fine powder using traditional methods but selected with the discerning palate of European gastronomy professionals who originally supplied luxury hotels."}},{"@type":"Question","name":"Which AVANTCHA matcha should I choose for making premium lattes?","acceptedAnswer":{"@type":"Answer","text":"For premium lattes, AVANTCHA's Organic Matcha Ceremonial Grade Yame - Yabukita ($44) is specifically recommended for this purpose. 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