---
title: "Art of Tea: Direct-Sourcing Tea Blender Since 2004"
description: "Art of Tea blends three Japanese green tea varieties in first-harvest ceremonial matcha, shaded before harvest and ground at origin."
image: "https://best-matcha.com/wp-content/uploads/2025/09/aot_logo.webp"
---
# Art of Tea: Direct-Sourcing Tea Blender Since 2004

> Art of Tea blends three Japanese green tea varieties in first-harvest ceremonial matcha, shaded before harvest and ground at origin.

Source: https://best-matcha.com/shop/art-of
Created: 2025-06-23T00:31:26+00:00
Modified: 2026-08-05T13:41:50+00:00
Author: Emilie Schol

**Art of Tea** represents two decades of dedication to sourcing the world’s finest ceremonial grade matcha. Founded in 2004 by Steve Schwartz, the brand emerged from a deeply personal journey that began with his mother’s cancer diagnosis and extensive study at the Ayurvedic Institute. What started as one man’s quest to understand tea’s healing properties has evolved into a trusted name for matcha enthusiasts who refuse to compromise on quality.

### Direct Relationships with Japanese Growers

Steve travels regularly to Japan, building relationships with elite matcha producers who have perfected their craft over generations. These aren’t transactional partnerships—they’re decade-long collaborations rooted in mutual respect and d values. During the global matcha shortage of 2024-2025, when many brands scrambled for supply or lowered standards, **Art of Tea** maintained its commitment to *authentic ceremonial grade matcha* by honoring existing relationships rather than chasing quick solutions.

The brand sources from farmers in Shizuoka and works with families in Kyoto who have been cultivating tea for over 90 years. These growers use traditional shade-growing methods, allowing tea plants to develop the vibrant chlorophyll and *umami-rich flavor profile* that defines true ceremonial matcha.

### Understanding What Makes Matcha Exceptional

Not all matcha is created equal. **Art of Tea** distinguishes itself by sourcing only tencha—shade-grown leaves that are steamed, dried, and stone-ground using methods passed down through generations. The brand refuses to cut corners with mocha (unshaded tea) or machine pulverization, processes some companies use to meet surging demand.

This attention to detail matters. The difference shows in the color, taste, and nutritional profile of the final product.

### Built on Transparency and Education

Steve’s approach centers on education rather than marketing hype. He openly discusses supply chain challenges, explains the aging farmer population in Japan (average age: 70), and s insights about what consumers should look for when evaluating matcha quality. This transparency builds trust within the matcha community.

**Art of Tea’s ceremonial matcha** offers more than a product—it represents a bridge between ancient Japanese tea traditions and modern wellness seekers. For those exploring matcha options on Best Matcha, this brand delivers *consistent quality backed by verifiable sourcing practices* and a founder who personally vets every batch.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


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