--- title: "About us" description: "Learn how Best Matcha connects Japanese producers, vendors, and tea enthusiasts through a specialized marketplace and educational guides." --- # About us > Learn how Best Matcha connects Japanese producers, vendors, and tea enthusiasts through a specialized marketplace and educational guides. Source: https://best-matcha.com/about-us Created: 2025-08-03T17:35:14+00:00 Modified: 2026-08-06T15:47:45+00:00 Author: Emilie Schol [ Home ](https://best-matcha.com/) ## What is best-matcha.com? Best Matcha is an independent directory for discovering and comparing matcha brands, products, guides, and preparation resources. Use structured product information and source-linked editorial guides to understand origins, grades, preparation styles, prices, and documented certifications. [Buy Matcha](/shop/) [Learn More](/knowledge) ## For matcha consumers Explore ceremonial and culinary matcha using published information from brands and producers. Compare prices, origins, preparation styles, certifications where documented, and direct purchase links. Editorial roundups explain their sources, limitations, and commercial disclosures. ### For matcha brands Brands, producers, and authorized retailers can submit source material for a new listing or correction. Include official product links, origin and production details, intended use, and relevant certification documents. Best Matcha reviews submissions for accuracy, relevance, and transparency before publication; inclusion is not guaranteed. ## Why did I create Best-matcha.com ### The Problem I saw ### The Problem I Saw The matcha market is confusing and fragmented. Consumers struggle with: **Unclear grading systems:** What really defines “ceremonial” vs “culinary” grade? **Price inconsistencies:** Why does similar matcha range from $15 to $150 **Limited access:** Small authentic producers can’t easily reach global markets Despite matcha’s growing popularity, there was no dedicated marketplace to solve these issues. ### The Solution Best Matcha was created to organize a fragmented market into a searchable directory of matcha brands, products, terminology, and evidence-led guides. Listings link readers to the seller’s website; Best Matcha does not process product orders. [Buy Matcha](/shop/) [Learn More](/knowledge) ## What will you find on Best Matcha? Your complete guide to the world of premium Japanese matcha, matcha from other regions, culinary matcha powder and more, featuring curated selections, expert knowledge, and a thriving community of green tea enthusiasts. “This isn’t just about connecting matcha brands and consumers — it’s about preserving and sharing the authentic Japanese tea experience and its modern adaptations with the world.” — Emilie, Founder of best-matcha.com [Find the best matcha](/shop/) ### A selection of the best matcha powder available Browse ceremonial and culinary matcha from Uji, [Nishio](https://best-matcha.com/glossary/nishio), and other producing regions. Listings organize producer-published origin, grade, preparation, price, and certification information where available; they do not imply that every product was personally tasted or independently certified by Best Matcha. ### Information and guides about japanese green tea Comprehensive resources covering matcha grades, preparation techniques, health benefits, recipes, and the rich cultural heritage of Japanese tea ceremony. ### A community of passionate people and brands Explore public profiles and educational resources from brands, producers, retailers, practitioners, and home enthusiasts. A directory listing does not by itself verify professional credentials or endorse every statement. ## A growing matcha directory Explore the directory through: - Links to brand and seller websites - Matcha listings based on published product information - Source-linked guides about matcha - Public profiles for participating people and organizations Purchases take place on the seller’s website; Best Matcha does not process product orders. [Get Started](/shop/brands) ### 137 matcha brands Curated matcha brands, from heritage tea houses to modern makers. [ Discover the brands ](https://best-matcha.com/account/brands) ### 112 matcha powders Compare culinary, latte-oriented, and traditionally prepared matcha across a range of published grades, origins, pack sizes, and prices. Shop for matcha powders ### 51 guides about japanese tea Source-linked guides covering preparation, terminology, production, sourcing, quality evaluation, culture, and evidence limits. [ Browse the blog ](https://best-matcha.com/guides) ## How to join best-matcha.com? Getting started on Best Matcha is simple and free. Choose your path and join our thriving Best Matcha Hub in minutes. ### As a consumer Browse the public brand, product, glossary, and guide directories. Follow seller links to check current product details, availability, and purchasing terms on the seller’s own website. ### As a brand To request a new brand listing or correct an existing profile, send official brand information, product details, origin, purchase links, and relevant sourcing or certification documents through the contact page. Commercial relationships must be disclosed and do not guarantee inclusion or positive editorial coverage. ## Frequently Asked Questions We’re here to help with all your questions and answers in one place. Can’t find what you're looking for? Reach out to our support team directly. ### What grades of matcha do you feature? We include matcha sold for straight tea, daily drinking, lattes, cooking, and baking. Terms such as **ceremonial**, **premium**, and **culinary** are seller-defined commercial labels rather than universal regulated grades. Product pages preserve the brand’s stated grade and intended use where supplied, alongside other published details that help readers compare listings. ### What's the difference between ceremonial and culinary matcha? There is no universal rule that makes one product “ceremonial” or another “culinary.” Sellers commonly use ceremonial for matcha marketed for whisking with water and culinary for products intended for recipes or mixed drinks, but the underlying harvest, leaf selection, texture, flavor, and processing can vary by producer. Compare traceability, freshness, intended use, preparation results, and evidence for specific claims instead of relying on the grade label alone. ### How can I learn proper matcha preparation? Use our [preparation guides](https://best-matcha.com/guides/preparation-recipes) for measured ratios, water temperatures, whisking methods, iced drinks, lattes, and troubleshooting. The [quality-testing guide](https://best-matcha.com/guides/quality-testing) explains how to control preparation variables and record observations without treating home inspection as certification. ### Can I sell my matcha products on Best Matcha? Best Matcha welcomes submissions from matcha brands, producers and authorized retailers. At present, Best Matcha helps shoppers discover products, while purchases are completed on the seller’s own website. We do not currently provide seller accounts or process orders directly. To request a new listing or update an existing one, send us your brand information, product details, matcha origin, official purchase links and any relevant sourcing or certification documents. We review submissions for accuracy, relevance and transparency before publication. Inclusion is not guaranteed. If you operate an affiliate, wholesale or sponsorship program, you may include those details with your submission. Commercial relationships are disclosed clearly and do not guarantee positive editorial coverage. [Learn more](https://best-matcha.com/guides) ## Learn everything about matcha Use our blog to learn everything there is to know about matcha. We write quality articles so you can make educated choices when it comes to buying the best matcha. ### [Matcha Industry Insights](https://best-matcha.com/guides/industry-insights) Evidence-led guide to Japan's tencha supply, 2024 exports, 2025 price pressure, Organic JAS, sustainability, and responsible matcha sourcing for buyers. [Emilie Schol](https://best-matcha.com/community/emilie-schol) July 13, 2026 ### [Matcha Community Stories](https://best-matcha.com/guides/community-stories) Explore ways to find matcha clubs, tea events, practice groups, and online communities. Learn how to participate inclusively, respect Japanese tea. [Emilie Schol](https://best-matcha.com/community/emilie-schol) July 13, 2026 ### [Matcha Trends and Social](https://best-matcha.com/guides/trending-social) Why is matcha trending? Its colour, café versatility and ritual drive demand. Review 2024–2025 export, price and supply evidence for buyers in 2026. [Emilie Schol](https://best-matcha.com/community/emilie-schol) July 13, 2026 ### [Sustainable and Ethical Matcha](https://best-matcha.com/guides/sustainability-ethics) What makes matcha sustainable and ethical? Examine shade farming, inputs, soil, biodiversity, labor, traceability, certifications, packaging, shipping. [Emilie Schol](https://best-matcha.com/community/emilie-schol) July 13, 2026 ### [Matcha Quality Testing](https://best-matcha.com/guides/quality-testing) Learn a repeatable way to evaluate matcha color, aroma, texture, taste, freshness, labeling, and test documentation without confusing home inspection. [Emilie Schol](https://best-matcha.com/community/emilie-schol) July 13, 2026 ### [Matcha Preparation and Recipes](https://best-matcha.com/guides/recipes) Use reliable matcha ratios, water temperatures, and whisking methods to make smooth tea, lattes, iced drinks, and recipes. [Emilie Schol](https://best-matcha.com/community/emilie-schol) July 13, 2026 ### [Matcha Health and Wellness](https://best-matcha.com/guides/health) What does research really say about matcha? Review direct matcha studies, broader green tea evidence, common claim limits, caffeine, EGCG, nutrition. [Emilie Schol](https://best-matcha.com/community/emilie-schol) July 13, 2026 ### [Matcha Culture](https://best-matcha.com/guides/culture) Matcha flavor reflects region, cultivar, harvest timing, shading, milling, and blending, while umami helps define its taste. [Emilie Schol](https://best-matcha.com/community/emilie-schol) July 13, 2026 --- ## Site identity - Organization: Best Matcha (Emilie Schol) - Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices. - Website: https://best-matcha.com ```json [{"@type":"WebPage","url":"https:\/\/best-matcha.com\/about-us","isPartOf":{"@id":"https:\/\/best-matcha.com#website"},"inLanguage":"en-US","datePublished":"2025-08-03T17:35:14+00:00","dateModified":"2026-08-06T15:47:45+00:00","@id":"https:\/\/best-matcha.com\/about-us#webpage"}] ```